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★ PromtPress Public Report · Issue # 001

Channel audit N:OW

N:OW
@nowagency Media from creative industries by agency N:OW. Writing about projects, events, trends, and sharing creative stuff 🚀 #2 event agency in Russia 2025 TOP-5 marketing agencies in Russia 95 festival awards 📩…
14.07.2026
Subscribers
21 369
+112 per month
ERR (% see posts)
46.0%
per day 47.0%
Reach/post
10.1K
ad reach 10.1K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle shows the period it covers.

Subscribers
21 369
—
Subscriber reach
47.33%
avg % of subs see post
Views/post
10.1K
median 10.2K · 28 days
Posts/week
9.9
for the period
7d trend
-4.1%
vs previous week
Reactions/post
112.7
total 4,622 reactions, 351 reposts, 9 comments
Post length
714 chars
median 785 · 28 days
Posts analyzed
41
28 days
Ad reach
10.1K
24h avg
Churn / month
+112
last month
Citation rate
42
citation index · 243 channels mentioned it ever
Channel age
4 years 4 months
created 11.03.2022
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

22.4K20.7K19.1K17.5K15.8K16.9KJul 2518.7KAug 2517.1KSep 2517KOct 2518.6KNov 2519.6KDec 2521KJan 2621KFeb 2620.7KMar 2621.1KApr 2621.3KMay 2621KJun 2621.4KJul 26
Period start
16 949
Now
21 369
Net growth
+4 420
Section 04 · Mentions

Who mentions the channel and how

Citation index 42 — channel popularity rating based on mentions. Considers both count and weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time mentions: 243 different channels. Below — from which countries, in what format, from which channels, and in which topics.

Mentioning countries
Russia 97.3%
Kazakhstan 0.2%
Ukraine 0.1%
Belarus 0.0%
Uzbekistan 0.0%
Format of mentions
Mentioned in a separate post 80.5%
In a bundle with 2-5 channels 15.9%
In a collection of 6-10 channels 2.3%
In a bundle with 11+ channels 1.4%
In suspicious channels (bot activity) 2.1%
What size channels mention
Micro-channels (up to 1K) 7.4%
1K–10K subs 61.0%
10K–30K subs 27.4%
30K–100K subs 4.0%
over 100K subs 0.1%
Topics mentioned in
Marketing, PR, advertising 22.1%
Business & startups 20.0%
Design 19.4%
Career 9.8%
Tech 8.1%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long a placement stays relevant.

9.2K
in 12 hours
10.1K
in 24 hours
+10% vs prev.
10.1K
in 48 hours
stable
10.1K
in 72 hours
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
TMMy feed trends 2.5M
MOIce cream 1.7M
OKOkak 1.6M
SESearch 1.5M
TRTrendly 1.2M
TBTrends by Russia 1.1M
ERCustomer is always right 1.1M
TZSet trends 1M
SWTrending today 1M
TVTrend or leave 990K
N:N:OWYou 21.4K
Section 07 · Mention dynamics

How often the channel is mentioned

Each month we track posts in other channels that mention yours. Over the last 6 months such mentions were 64, they brought 6 773 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, while that is a cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 5 2
1 332
December 2025 11 5
1 649
November 2025 13 8
1 037
October 2025 11 7
1 670
Sep 2025 7 4
603
August 2025 17 10
482
Total mentions
64
Months of data
6
Attracted subscribers
6 773
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Marketing, PR, advertising» (Russia) and compared your channel. Gray band = 80% of niche channels (p10 to p90). Black vertical = midpoint, median. Red dot = your channel.

Subscribers 85% below median
144.6K
40.9K 21 369 — your channel 1.2M
Avg reach / post 25% below median
13.4K
11 10 114 — your channel 56.2K
Citation index 79% below median
204
0 42 — your channel 3.3K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Wednesday

Audience is most active on this day at 19:00 MSK.

Effect
Best window for an important post
02

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic — easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in a few minutes using public data. If you want to go further — run ads through us and hit your growth plan in a month.

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