PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue # 001

Channel audit Novostroyman. Moscow. Real estate

Novostroyman. Moscow. Real estate
@novostroyman About real estate with love. We write about new buildings in Moscow, region and world. All about developers, residential complexes and apartment complexes. Ad director @ALesya404 Content director…
08.07.2026
Subscribers
48 395
-65 per month
ERR (% see posts)
18.0%
per day 6.6%
Reach/post
8.2K
ad reach 3.2K/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. Subtitle below the number shows the period it covers.

Subscribers
48 395
Subscriber reach
16.89%
avg % subs see post
Views/post
8.2K
median 6.9K · 29 days
Posts/week
30.2
over period
7d trend
-6.5%
vs previous week
React./post
31.1
only 4,011 reactions, 3,403 reposts, 343 comments
Post length
756 chars
median 878 · 29 days
Posts analyzed
129
29 days
Ad reach
3.2K
24h avg
Churn / month
-65
last month
Citation rate
594
citation index · 1,545 channels mentioned ever
Channel age
9 years 9 days
created 06/29/2017
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

49.8K49.4K49K48.6K48.2K48.6KJul 2548.7KAug 2548.7KSep 2548.8KOct 2549.1KNov 2549.5KDec 2549.2KJan 2649.2KFeb 2649.2KMar 2648.9KApr 2648.4KMay 2648.4KJun 2648.4KJul 26
Start of period
48 643
Now
48 395
Net growth
-248
Section 04 · Mentions

Who mentions the channel and how

Citation index 594 — channel popularity rating based on mentions. Considers both count and weight: a post from a 100k subs channel weighs more than from 1k. All-time mentions: 1 545 different channels. Below — countries, format, source channels, topics.

Mention countries
Russia 98.7%
Uzbekistan 0.1%
Belarus 0.1%
Ukraine 0.0%
Kyrgyzstan 0.0%
Mention format
Mentioned in a separate post 57.3%
In a bundle with 2-5 channels 36.0%
In a bundle with 6-10 channels 2.8%
In a bundle with 11+ channels 4.0%
In suspicious channels (bot) 11.0%
Size of channels mentioning
Micro-channels (up to 1K) 31.0%
1K–10K subs 26.0%
10K–30K subs 26.1%
30K–100K subs 14.7%
over 100K subs 2.3%
Topics where mentioned
Economy 32.7%
Interior & construction 28.3%
News & Media 11.1%
Business & startups 7.1%
Telegram 4.8%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long placement should «live».

2.2K
in 12 hours
3.2K
in 24 hours
+45% vs prev.
4.7K
in 48 hours
+47% vs prev.
5.4K
in 72 hours
+14% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel highlighted — see its rank among niche peers.

Channel Subscribers
DDDOMEO. DESIGN | RENOVATION | REAL ESTATE 530.5K
PLLayout 453.6K
AIInterior & decor 450K
MKMy apartment 427.9K
MSWise Builder 410.2K
LKFavorite apartment 408.6K
GFGC FSK 378.1K
PRProRealty 377.5K
USSmart Builder 353.9K
PIPIK 337.3K
NMNovostroyman. Moscow. Real estateYou 48.4K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months mentions found 930, they brought 1 394 new subs. Different from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 124 33
223
December 2025 188 41
65
Nov 2025 200 61
455
Oct 2025 118 25
320
September 2025 146 45
190
August 2025 154 36
141
Total mentions
930
Months of data
6
Attracted subscribers
1 394
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 channels in category "Interior & construction» (Russia) and compared your channel. Gray band: range where 80% of niche channels fall (p10 to p90). Black vertical: median. Red dot: your channel.

Subscribers 56% below median 
109.2K
30.4K 48 395 — your channel 435.2K
Avg reach / post better than 55% of niche
6.2K
1.4K 8 172 — your channel 26.1K
Citation index better than 52% of niche
518
0 594 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and revisit this report in a month.

01

Main post of the week — on Wednesday

Audience is most active on this day at 13:00 MSK.

Impact
Best time for an important post
02

Increase video post share

Video in Telegram holds audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Impact
Video holds audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Impact
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic — easy growth lever.

Impact
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need to do it daily — 2-3 collabs give relevant growth.

Impact
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in minutes from public data. Want more? Run ads with us and hit your growth plan in a month.

Launch ads in Telegram Contact manager
Already a client? Log in →
Link copied