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★ PromtPress Public Report · Issue # 001

Channel audit NMШ

NMШ
@nmshhub Suggest box (Max anonymity) - @nmrgnshtfeedback_bot Ads — @Alina_Alins and @KristinaOsti https://clck.ru/3G2gw6 🤝 We collaborate with @bidfox_news and @reklama_nikita and @swaymedia and…
08.06.2026
Subscribers
843 991
-43518 per month
ERR (% see posts)
7.0%
daily 5.4%
Reach/post
53.6K
ad reach 45.1K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
843 991
Subscriber reach
6.35%
avg % subs see post
Views/post
53.6K
median 53.4K · 29 days
Posts/day
24.1
~169 per week
7d trend
-6.2%
vs previous week
Reactions/post
1052.8
750K reactions, 188K reposts, 17.7K comments
Post length
338 chars.
median 325 · 29 days
Posts analyzed
713
29 days
Ad reach
45.1K
24h avg
Churn / month
-43518
last month
Citation rate
1 489
citation index · 6,574 channels mentioned all time
Channel age
8 years 2 months
created 22.03.2018
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

1.1M1.1M964.9K873K781.1K1MJun 251MJul 251MAug 251MSep 251MOct 251MNov 25998.9KDec 251.1MJan 26976.8KFeb 26939.3KMar 26943.4KApr 26897.6KMay 26825KJun 26
Start date
1 045 904
Now
844 010
Net growth
-201 894
Section 04 · Mentions

Who and how mentions the channel

Citation index 1 489 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time channel mentions: 6 574 different channels. Below: countries, format, channels, topics.

Countries mentioning
Russia 86.1%
Ukraine 0.9%
Kazakhstan 0.8%
Uzbekistan 0.6%
Belarus 0.3%
Mention formats
Mentioned in a separate post 68.2%
In bundles with 2-5 channels 26.2%
In bundles with 6-10 channels 2.0%
In bundles with 11+ channels 3.5%
In suspicious channels (bots) 0.9%
Size of channels mentioning
Micro-channels (up to 1K) 57.6%
1–10K subs 23.8%
10–30K subs 9.6%
30–100K subs 6.2%
over 100K subs 2.9%
Mention topics
News & Media 29.4%
Blogs 19.3%
Humor & entertainment 6.5%
Telegram 6.3%
Other 5.2%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps assess how long a placement stays relevant.

33.9K
12h
45.1K
24h
+33% vs prev.
48.3K
48h
+7% vs prev.
53.3K
72h
+10% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel highlighted — see its rank among niche peers.

Channel Subscribers
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
NMNMШYou 844K
Section 07 · Mention dynamics

How often the channel is mentioned

Each month we record posts in other channels that mention yours. Over the last 6 months such mentions: 978, they brought 610 260 new subs. Different from citation index above — here single mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 179 82
122 211
November 2025 135 72
51 136
October 2025 166 75
77 806
Sep 2025 195 91
151 712
August 2025 179 72
102 506
July 2025 124 66
104 889
Total mentions
978
Months of data
6
Attracted subscribers
610 260
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «News & Media» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical line — median. Red dot — your channel.

#86/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers 1% below median
853K
231.3K 843 991 — your channel 2.9M
Avg reach / post 27% below median
73K
3.1K 53 588 — your channel 344K
Citation index 40% below median
2.5K
5 1 489 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off as done and revisit this report in a month.

01

Top post of the week — on Saturday

On this day and at 01:00 MSK the audience is most active.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic is an easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in minutes using public data. Want to go further? Run ads through us and hit your growth plan in a month.

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