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★ PromtPress Public Report · Issue № 001

Channel audit What's up, Moscow?

What's up, Moscow?
@newsmoscow Every day something new Send news: @mosmapbot Ads & questions: @vefont Other channels: Moscow News - t.me/moscowmap For girls - t.me/mosptichka Moscow Business -…
08.06.2026
Subscribers
952 200
-33571 per month
ERR (% see posts)
14.0%
per day 8.9%
Reach/post
127.5K
ad reach 84.7K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
952 200
Subs reach
13.39%
avg % subs see post
Views/post
127.5K
median 113.2K · 29 days
Posts/day
8.5
~60 per week
7d trend
+0.7%
vs previous week
Reacts/post
1861.0
total 467,119 reactions, 321,659 reposts, 29,885 comments
Post length
143 chars
median 87 · 29 days
Posts analyzed
251
29 days
Ad reach
84.7K
24h avg
Churn / month
-33571
over the last month
Citation rate
3 166
citation index · 6,396 channels mentioned all time
Channel age
10 years 29 days
created 10.05.2016
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel grew and which it lost subs.

1.7M1.4M1.1M811.8K503.6K605.4KJun 25610.6KJul 251MAug 25975.8KSep 251.2MOct 251.4MNov 251.5MDec 251.4MJan 261.2MFeb 261.1MMar 261.1MApr 26993.3KMay 26956.3KJun 26
Period start
605 413
Now
952 203
Net growth
+346 790
Section 04 · Citations

Who mentions the channel and how

Citation index 3 166 — channel popularity rating based on mentions. Considers not only count but also weight of mentioners: a post from a 100k subs channel weighs more than from a 1k subs one. All-time channel mentions: 6 396 different channels. Below: from which countries, format, channels, and topics.

Countries mentioning you
Russia 95.4%
Ukraine 1.5%
Kazakhstan 0.4%
Uzbekistan 0.3%
Belarus 0.1%
Mention format
Mentioned in a separate post 60.2%
In collections with 2-5 channels 38.2%
In a collection of 6–10 channels 0.1%
In collections with 11+ channels 1.4%
In suspicious channels (inflated stats) 4.7%
What size channels mention you
Micro-channels (up to 1K) 14.0%
1K–10K subs 23.5%
10K–30K subs 21.5%
30K–100K subs 22.6%
over 100K subs 18.4%
Mentioned in topics
News & Media 27.2%
Humor & entertainment 16.3%
For adults 12.0%
Shock content 10.0%
Blogs 3.7%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should «live».

65.2K
in 12 hours
84.7K
in 24 hours
+30% vs prev.
94.4K
in 48 hours
+11% vs prev.
112.2K
in 72 hours
+19% vs prev.
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
PEDirect Live • News 4.1M
TLTopor Live 4.1M
M•Moscowach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
MNMoscow News 2.7M
MSMoscow today 2.7M
ThuWhat's up, Moscow?You 952.2K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention yours. Over the last 6 months such mentions were 855, they brought 1 206 901 new subs. This is different from the citation index above — here it's individual mention posts over the period, there it's cumulative rating.

Period Mentions Channels Brought subs
December 2025 90 39
0
Nov 2025 137 55
237 933
Oct 2025 179 45
195 378
Sep 2025 152 53
311 196
August 2025 173 62
0
July 2025 124 50
462 394
Total mentions
855
Months of data
6
Attracted subs
1 206 901
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «News & Media» (Russia) and compared your channel. Gray band = range of 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

#86/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers better than 52% of niche
853K
231.3K 952 200 — your channel 2.9M
Avg reach / post better than 61% of niche
73K
3.1K 127 531 — your channel 344K
Citation index better than 53% of niche
2.5K
5 3 166 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit in a month.

01

Main post of the week — on Friday

Audience is most active on this day at 18:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy win.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with same-segment channels. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and close your growth plan in a month.

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