PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue No. 001

Channel audit SERGEY NAUMOV

SERGEY NAUMOV
@naumita Beauty consultant with experience. Honest with myself and others. A breath of fresh air in the info field. Ads: @sergeynaumov_tg
09.07.2026
Subscribers
62 001
-618 per month
ERR (% see posts)
14.0%
per day 7.6%
Reach/post
8.6K
ad reach 4.7K/24h
or just share this page link
Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
62 001
Subs reach
13.85%
avg % subs see a post
Views/post
8.6K
median 8.3K · 29 days
Posts/week
14.6
for the period
7d trend
-8.7%
vs previous week
Reactions/post
220.6
total 13,455 reactions, 976 reposts, 282 comments
Post length
222 chars
median 98 · 29 days
Posts analyzed
61
29 days
Ad reach
4.7K
24h avg
Churn / month
-618
last month
Citation rate
865
citation index · 1,527 channels mentioned all time
Channel age
9 years 27 days
created 12.06.2017
Section 02 · Content Analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

95.1K86.1K77.2K68.2K59.2K89.1KJul 2588.1KAug 2584.2KSep 2582.3KOct 2575.3KNov 2573.1KDec 2570.5KJan 2668.5KFeb 2666.9KMar 2665.1KApr 2663.5KMay 2662.8KJun 2662.1KJul 26
Period start
89 137
Now
62 001
Net growth
-27 136
Section 04 · Mentions

Who mentions the channel and how

Citation index 865 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. All time the channel was mentioned 1 527 different channels. Below — by country, format, source channel, and topic.

Countries mentioning
Russia 97.9%
Ukraine 0.1%
Belarus 0.1%
Uzbekistan 0.0%
Iran 0.0%
Mentioned in which format
Mentioned in a separate post 82.5%
In a collection with 2-5 channels 10.8%
In a collection with 6-10 channels 3.1%
In a collection with 11+ channels 3.6%
Suspicious channels (bot activity) 6.3%
Size of channels mentioning
Micro-channels (up to 1K) 12.1%
1K–10K subs 28.9%
10K–30K subs 29.2%
30K–100K subs 17.0%
over 100K subs 12.8%
Mentioned in which topics
Fashion & Beauty 50.3%
Blogs 20.3%
News & Media 7.1%
Humor & Entertainment 4.5%
Other 3.3%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

3.6K
in 12 hours
4.7K
in 24 hours
+31% vs prev.
5.8K
in 48 hours
+23% vs prev.
5.9K
in 72 hours
+2% vs prev.
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
ZYGolden Apple 1.1M
HHFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
HHWildberries / WB finds 537.2K
EMElena Mixit 521.6K
GDFace gymnastics 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
HWWB|OZON finds 393.5K
SNSERGEY NAUMOVYou 62K
Section 07 · Mention Dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 119, they brought 111 new subs. This differs from the citation index above — here it's individual mention posts for the period, there it's cumulative rating.

Period Mentions Channels Brought subs
January 2026 5 3
0
December 2025 2 2
0
November 2025 13 6
0
October 2025 31 11
95
September 2025 20 3
16
August 2025 48 34
0
Total mentions
119
Months in data
6
Attracted subs
111
Section 08 · Niche Comparison

Where the channel ranks in its league

Took top-100 channels in category «Fashion & Beauty» (Russia) and compared your channel. Gray band — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers worse than median by 64%
171.1K
58.4K 62 001 — your channel 512.2K
Avg reach / post worse than median by 36%
13.4K
836 8 590 — your channel 109.1K
Citation index better than 72% of niche
136
0 865 — your channel 1.9K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and revisit this report in a month.

01

Top post of the week — on Wednesday

Audience is most active on this day at 16:00 MSK.

Effect
Best window for an important post
02

Increase share of video posts

Video in Telegram retains audience longer and is favored by the algorithm. Recommend reaching 15-25% share.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — is what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

Launch Telegram ads Contact manager
Already a client? Log in →
Link copied