PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress public report · Issue # 001

Channel audit Our Newspaper (Kostanay)

Our Newspaper (Kostanay)
@nashagazetakst 📣 Kostanay & region news Official account https://www.ng.kz/ ✅Ads & contact @Ng_advert ✅Contact editor https://wa.me/77479075792 📍Our other socials: Instagram -…
04.07.2026
Subscribers
15 535
+23 per month
ERR (% see posts)
15.0%
in 24 hrs 11.0%
Reach/post
2.3K
ad reach 1.7K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it was calculated for.

Subscribers
15 535
Subscriber reach
14.67%
avg % subs see post
Views/post
2.3K
median 2.3K · 29 days
Posts/day
11.9
~83 per week
7d trend
-6.2%
vs previous week
Reactions/post
19.3
total 6,872 reactions, 1,490 reposts, 1,361 comments
Post length
428 chars.
median 366 · 29 days
Posts analyzed
356
29 days
Ad reach
1.7K
24h avg
Churn / month
+23
last month
Citation rate
72
citation index · 185 channels mentioned all time
Channel age
8 years 11 months
created 04.08.2017
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows when the channel gained or lost subscribers.

16.3K15.9K15.5K15.1K14.7K15KJul 2514.9KAug 2514.9KSep 2516KOct 2515.8KNov 2515.7KDec 2515.7KJan 2615.6KFeb 2615.5KMar 2615.8KApr 2615.6KMay 2615.5KJun 2615.4KJul 26
Start of period
14 983
Now
15 533
Net growth
+550
Section 04 · Citations

Who mentions the channel and how

Citation index 72 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K sub channel weighs more than from 1K sub. All time channel mentioned 185 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Kazakhstan 89.5%
Russia 7.5%
Uzbekistan 0.5%
Ukraine 0.1%
Belarus 0.0%
Format mentioned in
Mentioned in a separate post 81.7%
In a bundle with 2-5 channels 15.9%
In a bundle with 6-10 channels 1.3%
In a bundle with 11+ channels 1.0%
In suspicious channels (bots) 0.6%
Size of channels mentioning
Micro-channels (up to 1K) 70.9%
1K to 10K subs 13.9%
10K to 30K subs 4.5%
30K to 100K subs 6.7%
over 100K subs 3.9%
Topics mentioned in
News & Media 91.8%
Politics 2.2%
Blogs 2.2%
Telegram 0.4%
Humor & entertainment 0.4%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays relevant.

1.3K
in 12 hrs
1.7K
in 24 hrs
+31% vs prev.
2K
in 48 hrs
+18% vs prev.
2.2K
in 72 hrs
+9% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
DADauletten 342.4K
T-Tengrinews.kz - Kazakhstan News 256.4K
Z-Zakon.kz - Kazakhstan and World News 204.1K
ZNZTB NEWS - Kazakhstan News 180.6K
ORORDA 139.3K
QUQumash 121.8K
QAQaz365.kz 96.9K
DADauletten.kz 80.1K
NENEKhabar 76.2K
ABAtameken Business - Kazakhstan News 74.2K
NGOur Newspaper (Kostanay)You 15.5K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 23, they brought 1 836 new subs. This is a different metric than the citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 5 2
151
December 2025 1 1
225
November 2025 2 2
57
October 2025 5 5
1 276
Sep 2025 6 6
64
August 2025 4 4
63
Total mentions
23
Months of data
6
Attracted subscribers
1 836
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category «News & Media» and saw how the channel compares. Gray band — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#66/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers 22% below median
20K
5.5K 15 535 — your channel 95.8K
Avg reach / post 9% below median
2.5K
1 2 279 — your channel 16.6K
Citation index better than 53% of niche
43
0 72 — your channel 431
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Tuesday

Audience is most active on this day at 20:00 ALMT.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in a few minutes using public data. If you want to go further — run ads through us and hit your growth target in a month.

Launch Telegram ad Contact manager
Already a client? Log in →
Link copied