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★ PromtPress Public Report · Issue # 001

Channel audit Ice Cream

Ice Cream
@na_morozhenoe Tasty insights on modern marketing, media, and ads.🍦 Collab: @redcat Contact author: @morozhenbot RKN: https://clck.ru/3Gfcki
04.07.2026
Subscribers
1 748 162
-16517 per month
ERR (% who see posts)
2.0%
daily 1.0%
Reach/post
31.6K
ad reach 16.9K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
1 748 162
Subscriber reach
1.81%
avg % subs see post
Views/post
31.6K
median 32K · 29 days
Posts/wk
27.1
over period
7d trend
-20.1%
vs previous week
Reactions/post
662.2
total 75,490 reactions, 17,475 reposts, 0 comments
Post length
383 chars.
median 366 · 29 days
Posts analyzed
114
29 days
Ad reach
16.9K
24h avg
Churn / month
-16517
last month
Quote rate
667
citation index · 3,989 channels mentioned all time
Channel age
6 years 11 months
created 07.07.2019
Section 02 · Content Analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact sub count. See which months the channel gained or lost subs.

2.5M1.9M1.3M787.3K229.2K403.6KJul 25686.7KAug 25997.1KSep 251.3MOct 251.6MNov 252.1MDec 252MJan 262MFeb 262.1MMar 261.9MApr 261.8MMay 261.8MJun 261.7MJul 26
Start date
403 578
Now
1 748 172
Net growth
+1 344 594
Section 04 · Mentions

Who mentions the channel and how

Citation index 667 — channel popularity rating based on mentions. Accounts for both quantity and weight: a post from a 100k subs channel weighs more than from 1k. All-time mentions: 3 989 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 86.7%
Uzbekistan 4.7%
Ukraine 4.3%
Kyrgyzstan 1.6%
Kazakhstan 0.7%
Format of mentions
Mentioned in a separate post 7.0%
In collections with 2-5 channels 80.9%
In collections with 6-10 channels 1.2%
In collections with 11+ channels 10.9%
In suspicious channels (bots) 0.4%
Size of channels mentioning
Micro-channels (up to 1K) 12.0%
1K–10K subs 44.4%
10K–30K subs 24.5%
30K–100K subs 13.1%
over 100K subs 6.1%
Topics of mentions
Quotes 16.2%
Humor & Entertainment 15.9%
News & Media 10.3%
For adults 7.0%
Games 6.1%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

13.4K
12h
16.9K
24h
+26% vs prev.
16.9K
48h
stable
26.5K
72h
+57% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
TMMy feed trends 2.5M
MOIce CreamYou 1.7M
OKOka 1.6M
SESearch 1.4M
TRTrendly 1.2M
ERCustomer is always right 1.1M
TBTrends by Russia 1.1M
SVTrending today 1M
TZSet trends 939.7K
TVTrend or leave 920.5K
TRTrendach 899.5K
Section 07 · Mention Trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months mentions count 18, they brought 1 566 273 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 1 1
50 727
December 2025 3 3
27 372
November 2025 10 10
564 466
October 2025 0 0
305 516
September 2025 1 1
303 976
August 2025 3 2
314 216
Total mentions
18
Months in data
6
Acquired subscribers
1 566 273
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category «Marketing, PR, advertising» (Russia) and compared your channel to them. Gray band — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#2/ 100
Rank in niche
Channel in top 2% marketing, PR, advertising Russia
Subscribers better than 90% of niche
144.1K
39.4K 1 748 162 — your channel 1.9M
Avg reach / post better than 74% of niche
12.9K
113 31 621 — your channel 56.9K
Citation index better than 57% of niche
244
0 667 — your channel 3.1K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off as a checklist and return to this report in a month.

01

Top post of the week — on Friday

Audience is most active on this day and at 22:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 1.81% vs norm 3.0%. Try polls & interactive formats.

Effect
+1.2pp ER
03

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

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