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★ PromtPress Public Report · Issue # 001

Channel audit New Media

New Media
@n_e_w_media Ratings x Digital x Cinema. Author - @ashirokikh. Roskomnadzor registry: https://clck.ru/3G8wBv We are on MAX: https://max.ru/newmedia Top 50 by IC, 44% of subs have Premium. Buy ads:…
11.07.2026
Subscribers
17 661
-103 per month
ERR (% see posts)
10.0%
last day 4.9%
Reach/post
1.5K
ad reach 857/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
17 661
Subs reach
8.47%
avg % subs see post
Views/post
1.5K
median 859 · 29 days
Posts/week
42.2
for period
7d trend
+30.0%
vs previous week
Reactions/post
7.9
only 1,399 reactions, 1,677 reposts, 113 comments
Post length
587 chars
median 605 · 29 days
Posts analyzed
178
29 days
Ad reach
857
24h avg
Churn / month
-103
last month
Citation rate
795
citation index · 2,354 channels mentioned all time
Channel age
4 years 5 months
created 21.01.2022
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber counts. See which months the channel gained or lost subs.

21.5K20.3K19K17.8K16.6K17.1KJul 2517.2KAug 2518.5KSep 2518KOct 2519.3KNov 2519KDec 2519.5KJan 2619.4KFeb 2619.1KMar 2618.8KApr 2618KMay 2617.8KJun 2617.7KJul 26
Start of period
17 058
Now
17 661
Net growth
+603
Section 04 · Mentions

Who mentions the channel and how

Citation index 795 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K sub channel weighs more than from 1K sub. All time channel mentioned 2 354 different channels. Below — countries, format, channels, and topics.

Countries mentioning you
Russia 97.3%
Ukraine 0.7%
Belarus 0.1%
Kyrgyzstan 0.0%
Uzbekistan 0.0%
Format of mentions
Mentioned in a separate post 38.3%
In collections with 2-5 channels 29.3%
In collections with 6-10 channels 5.9%
In collections with 11+ channels 26.6%
In suspicious channels (bots) 3.2%
Size of channels mentioning you
Micro-channels (up to 1K) 34.8%
1–10K subs 45.2%
10–30K subs 10.6%
30–100K subs 6.7%
over 100K subs 2.7%
Topics of mentions
News & Media 57.3%
Marketing, PR, advertising 9.6%
Blogs 5.7%
Politics 5.1%
Video & Movies 4.8%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

716
last 12 hrs
857
last 24 hrs
+20% vs prev.
857
last 48 hrs
stable
857
last 72 hrs
stable
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
TMMy feed trends 2.5M
MOIce cream 1.7M
OKAbout 1.6M
TodaySearch 1.5M
TRTrending 1.2M
TBTrends by Russia 1.1M
KVCustomer is always right 1.1M
TZSet trends 1M
YesterdayTrending today 1M
TVTrend or leave 990K
NMNew MediaYou 17.7K
Section 07 · Mention dynamics

How often the channel is mentioned

Each month we track posts in other channels that mention yours. Over the last 6 months such mentions were 942, they brought 8 497 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 137 88
657
December 2025 154 96
2 168
November 2025 146 87
1 365
October 2025 162 93
1 922
September 2025 186 124
57
August 2025 157 84
2 328
Total mentions
942
Months of data
6
Acquired subscribers
8 497
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category «Marketing, PR, advertising» (Russia) and compared your channel. Gray band = range where 80% of niche channels fall (p10 to p90). Black vertical = median. Red dot = your channel.

Subscribers 88% below median
144.6K
40.9K 17 661 — your channel 1.2M
Avg reach / post 89% below median
13.4K
11 1 495 — your channel 56.2K
Citation index better than 60% of niche
204
0 795 — your channel 3.3K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit next month.

01

Top post of the week — on Wednesday

Audience most active on this day at 18:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Cross-post with channels in the same segment once a quarter. No need to do it daily — 2–3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

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