PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue # 001

Channel audit 21vek.by 💜

21vek.by 💜
@my21vekby Largest online hypermarket in Belarus! On the channel we share interesting news, our promotions and discounts.
08.06.2026
Subscribers
20 509
-342 per month
ERR (% see posts)
24.0%
last day 12.5%
Reach/post
5.2K
ad reach 2.6K/24h
or just share this page link
Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle shows the period it covers.

Subscribers
20 509
Subs reach
25.21%
avg % subs see post
Views/post
5.2K
median 5.3K · 28 days
Posts/wk
9.0
for period
7d trend
-29.7%
vs previous week
Reactions/post
79.2
2,930 reactions, 258 reposts, 1,173 comments
Post length
466 chars.
median 420 · 28 days
Posts analyzed
37
28 days
Ad reach
2.6K
24h avg
Churn / month
-342
last month
Citation rate
17
citation index · 38 channels mentioned all time
Channel age
5 years 8 months
created 14.09.2020
Section 02 · Content Analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth and decline.

24.7K21.5K18.2K15K11.7K12.7KMay 2514.7KJul 2516.3KAug 2516.6KSep 2517.9KOct 2521.8KNov 2521.9KDec 2522.6KJan 2622KFeb 2621.6KMar 2621.2KApr 2620.8KMay 26
Period start
12 731
Now
20 509
Net growth
+7 778
Section 04 · Citations

Who and how mentions the channel

Citation index 17 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel 'weighs' more than from a 1k subs one. All-time channel mentions: 38 different channels. Below — countries, format, sources, topics.

Countries mentioning
Belarus 73.3%
Russia 20.0%
Uzbekistan 5.0%
Ukraine 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 78.3%
In a collection with 2-5 channels 21.7%
In a collection with 6-10 channels 0.0%
In a collection with 11+ channels 0.0%
In suspicious channels (cheating) 0.0%
Size of channels mentioning
Micro-channels (up to 1K) 23.3%
1K–10K subs 43.3%
10K–30K subs 18.3%
30K–100K subs 8.3%
over 100K subs 6.7%
Topics where mentioned
News & Media 26.7%
Sales 16.7%
Transport 11.7%
Fashion & Beauty 6.7%
Sports 6.7%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should «live».

1.9K
last 12 hours
2.6K
last 24 hours
+37% vs prev.
3.1K
last 48 hours
+19% vs prev.
3.6K
last 72 hours
+16% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — you can see its place among niche neighbors.

Channel Subscribers
5 element | 5element.by 106.1K
SBBelarus discounts 75.2K
F-Flatty - Apartment Rentals | Real Estate Belarus | No Agent 43.2K
PIPromo codes & discounts Belarus 41.4K
SIBelarus discounts & new arrivals 36.7K
H221vek.by Finds 35.1K
RERealt 32.4K
S|SMARTECH | luxury tech 27.8K
K–Kupon.by – promo codes Belarus 26.4K
KOOnliner Catalog 21.7K
2💜21vek.by 💜You 20.5K
Section 07 · Mention Dynamics

How often the channel is mentioned

Monthly we record posts in other channels that mention your channel. Over the last 6 months such mentions were 2, they brought 10 824 new subs. Different from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
November 2025 0 0
720
October 2025 0 0
4 785
September 2025 1 1
881
August 2025 0 0
643
July 2025 1 1
1 868
June 2025 0 0
1 927
Total mentions
2
Months of data
6
Acquired subscribers
10 824
Section 08 · Niche Comparison

Where channel stands in its league

Took top-100 channels in category «Sales» (Belarus) and compared your channel. Gray band = range for 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

#25/ 100
Rank in niche
Channel in top 25% — strong position
Subscribers better than 89% of niche
1.8K
123 20 509 — your channel 26.8K
Avg reach / post better than 90% of niche
601
1 5 170 — your channel 5.7K
Citation index better than 88% of niche
0
0 17 — your channel 22
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and return to this report in a month.

01

Main post of the week — on Friday

On this day at 14:00 MSK audience is most active.

Effect
Best window for an important post
02

System traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Cross-post with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and close your growth plan in a month.

Launch ads in Telegram Contact manager
Already a client? Log in →
Link copied