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★ PromtPress Public Report · Issue № 001

Channel audit MUSSI

MUSSI
@mussicafe Site: https://mussicafe.ru Cafe: Nizhnyaya Krasnoselskaya 35, s50 ‼️Pickup: ul. Akademika Koroleva, 13, bldg. 1 🖇️Cafe hours: Mon-Sun 9:30-21:30
09.07.2026
Subscribers
20 942
-223 per month
ERR (% see posts)
61.0%
per day 10.1%
Reach/post
10.1K
ad reach 2.1K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
20 942
Subs reach
48.04%
avg % subs see post
Views/post
10.1K
median 4.6K · 28 days
Posts/week
8.0
over period
7d trend
-71.8%
vs previous week
Reactions/post
143.3
only 4,729 reactions, 902 reposts, 66 comments
Post length
308 chars
median 206 · 28 days
Posts analyzed
33
28 days
Ad reach
2.1K
24h avg
Churn / month
-223
last month
Quotability
43
citation index · 107 channels mentioned all time
Channel age
2 years 3 months
created 28.03.2024
Section 02 · Content Analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

24.9K23.8K22.7K21.7K20.6K24.1KJul 2524.2KAug 2523.7KSep 2523.2KOct 2522.9KNov 2522.6KDec 2522.1KJan 2621.5KFeb 2621.4KMar 2621.3KApr 2621.3KMay 2621.2KJun 2621KJul 26
Period start
24 099
Now
20 942
Net growth
-3 157
Section 04 · Mentions

Who mentions the channel and how

Citation index 43 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel "weighs" more than from a 1k subs channel. Over all time, the channel was mentioned 107 different channels. Below: countries, format, sources, topics.

Countries mentioning
Russia 95.3%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mention format
Mentioned in a separate post 36.2%
In a bundle of 2-5 channels 62.3%
In a bundle of 6-10 channels 0.0%
In a collection with 11+ channels 1.4%
In suspicious channels (bots) 0.0%
What size channels mention
Micro-channels (up to 1K) 26.4%
1K–10K subs 13.4%
10K–30K subs 6.5%
30K–100K subs 4.7%
over 100K subs 48.9%
Mentioned in which topics
Blogs 79.0%
Telegram 5.4%
Humor & entertainment 1.8%
Other 1.1%
Fashion & Beauty 1.1%
Section 05 · Ad Potential

How long a post brings reach

Avg reach of a promo post by time since publication. Helps estimate how long a placement should 'live'.

1.8K
in 12h
2.1K
in 24h
+17% vs prev.
2.5K
in 48h
+19% vs prev.
3K
in 72h
+18% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
KRCooking Recipes Salads 🧑‍🍳 995.6K
FriPyaterochka 776.5K
🎂M🎂 Mom's Recipes 😋 680.8K
A|Air Fryer | Recipes 593.3K
ThuSimple Recipes 586.9K
KRRecipe book 559K
CNKitchen inside out 532.5K
VITasty & cheap 🥘 487.7K
CICHIZHIK 485.1K
MonEveryday Recipes 461.5K
MUMUSSIYou 20.9K
Section 07 · Mention Trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 59, they brought 115 new subs. This is different from citation index above — here individual mention posts over period, there cumulative rating.

Period Mentions Channels Brought subs
January 2026 4 3
3
December 2025 10 8
3
November 2025 9 5
9
October 2025 12 3
58
September 2025 8 5
26
August 2025 16 6
16
Total mentions
59
Months of data
6
Acquired subs
115
Section 08 · Niche Comparison

Where channel stands in its league

Took top-100 channels in category "Food & cooking» (Russia) and compared your channel. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers worse than median by 90%
210.3K
70.4K 20 942 — your channel 567.7K
Avg reach / post better than 51% niche
8.7K
1.3K 10 060 — your channel 51.6K
Citation index worse than median by 97%
1.2K
5 43 — your channel 3.3K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Monday

On this day at 15:00 MSK audience is most active.

Effect
Best window for key posts
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions typically boost ER by 5-15%. One weekly poll on a hot topic — an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — a source of organic traffic.

Effect
Organic traffic source

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