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★ PromtPress Public Report · Issue # 001

Channel audit Mikhail Tokovinin

Mikhail Tokovinin
@mtokovinin Subscribe to my YouTube channel https://www.youtube.com/@mtokovinin Advertising and cooperation: @mtokovininreklama Link to registry:…
12.06.2026
Subscribers
106 891
-420 per month
ERR (% see posts)
38.0%
per day 17.2%
Reach/post
39.6K
ad reach 18.4K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle shows the period.

Subscribers
106 891
—
Subscriber reach
37.06%
avg % subs see post
Views/post
39.6K
median 40.2K · 28 days
Posts/week
4.5
for period
7d trend
-3.5%
vs previous week
Reactions/post
901.6
total 16,229 reactions, 4,960 reposts, 1,750 comments
Post length
647 chars
median 676 · 28 days
Posts analyzed
18
28 days
Ad reach
18.4K
24h avg
Churn / month
-420
last month
Citation rate
148
citation index · 995 channels mentioned all time
Channel age
4 years 3 months
created 11.03.2022
Section 02 · Content Analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth over the year. Key months show exact subscriber count. See which months grew and which lost subs.

119.5K107.8K96.2K84.5K72.8K76.5KJun 2577.9KJul 2580.7KAug 2583.2KSep 2586KOct 2589KNov 2590.5KDec 2590.8KJan 2696.1KFeb 26112.2KMar 26112.2KApr 26107.3KMay 26107KJun 26
Start of period
76 480
Now
106 891
Net growth
+30 411
Section 04 · Mentions

Who mentions the channel and how

Citation index 148 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel "weighs" more than from a 1k subs channel. All time the channel was mentioned 995 different channels. Below — countries, format, source channels, topics.

Countries mentioning
Russia 92.2%
Uzbekistan 1.0%
Belarus 0.6%
Ukraine 0.2%
Kazakhstan 0.1%
Mention Format
Mentioned in a separate post 46.1%
In picks with 2-5 channels 37.2%
In picks with 6-10 channels 12.3%
In picks with 11+ channels 4.4%
In suspicious channels (bots) 1.3%
Size of channels mentioning
Micro-channels (under 1K) 55.1%
1K–10K subs 25.1%
10K–30K subs 8.9%
30K–100K subs 4.9%
over 100K subs 6.0%
Topics Mentioned In
Business & Startups 33.6%
Blogs 15.2%
Marketing, PR, Advertising 7.9%
Economy 6.3%
Right 3.5%
Section 05 · Ad Potential

How long a post generates reach

Avg ad post reach over time since publication. Helps estimate how long a placement stays relevant.

15.4K
in 12 hours
18.4K
in 24 hours
+19% vs prev.
21.9K
in 48 hours
+19% vs prev.
24.8K
in 72 hours
+13% vs prev.
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
MOMoscow Business 966.6K
CNMillion-Dollar Books | Business Blog 872.2K
USSRM&A 495.2K
ABBusiness Shark 494.1K
BIBusiness Ideas | Startups 449.2K
RBRussian Business 377.2K
BDBusiness DNA of Russia 297.3K
PRRussian retail & business 289.2K
2H25th Hour • Business & Finance 288.4K
BBBusiness Without Gloss 256.5K
MTMikhail TokovininYou 106.9K
Section 07 · Mention Trends

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions were 255, they brought 13 343 new subs. Different from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 27 16
509
November 2025 38 23
1 615
October 2025 72 38
3 160
September 2025 33 23
2 712
August 2025 40 37
2 582
July 2025 45 31
2 765
Total mentions
255
Months of data
6
Gained subscribers
13 343
Section 08 · Niche Comparison

Where the channel stands in its league

Top-100 channels in category «Business & Startups» (Russia) and saw how your channel compares. Gray band — range covering 80% of niche channels (p10 to p90). Black vertical — midpoint, median. Red dot — your channel.

#50/ 100
Rank in niche
Channel in the top half of the ranking
Subscribers better than 50% of niche
104.8K
31.3K 106 891 — your channel 331.4K
Avg reach / post better than 90% of niche
10.6K
140 39 618 — your channel 44.1K
Citation index worse than median by 9%
162
0 148 — your channel 1.7K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit this report in a month.

01

Increase posting frequency

Now 4.5 posts/wk. Active channels average 7-10. Consistency is key to retention.

Effect
Consistency beats volume
02

Top post of the week — on Friday

Audience is most active on this day at 18:00 MSK.

Effect
Best time for an important post
03

Increase video posts share

Video in Telegram retains audience longer and is favored by the algorithm. Aim for 15-25%.

Effect
Video retains audience better
04

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
05

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER

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