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★ PromtPress public report · Issue # 001

Channel audit moskovsky!

moskovsky!
@msky_media Moscow entertainment news without boring or sad vibes Ads: @Joe_barbaro_2 Work with: @swaymedia, @Spiral_Yuri RKN: https://clck.su/UGusV
08.06.2026
Subscribers
1 220 703
+141408 per month
ERR (% who see posts)
4.0%
last day 2.1%
Reach/post
40.6K
ad reach 26K/24h
or just forward this page link
Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
1 220 703
Subs reach
3.33%
avg % of subs see post
Views/post
40.6K
median 38.5K · 29 days
Posts/week
41.4
for period
7d trend
-30.8%
vs previous week
Reactions/post
472.1
total 83,093 reactions, 30,208 reposts, 1,285 comments
Post length
228 chars
median 174 · 29 days
Posts analyzed
176
29 days
Ad reach
26K
24h avg
Churn / month
+141408
last month
Citation rate
601
citation index · 1,758 channels mentioned all time
Channel age
1 year 4 months
created 20.01.2025
Section 02 · Content Analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

1.3M1.2M1.1M956.4K846K1.1MJun 25949.8KJul 25948.4KAug 251.1MSep 251.2MOct 251.1MNov 251MDec 251MJan 26999.6KFeb 261.1MMar 261MApr 261MMay 261.2MJun 26
Start of period
1 072 794
Now
1 220 868
Net growth
+148 074
Section 04 · Citations

Who mentions the channel and how

Citation index 601 — channel popularity rating based on mentions. Considers not only count but also weight of mentioners: a post from a channel with 100k subs weighs more than from one with 1k. All-time mentions: 1 758 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 99.3%
Ukraine 0.0%
Uzbekistan 0.0%
China 0.0%
Kazakhstan 0.0%
Format of mentions
Mentioned in a separate post 23.4%
In collections with 2-5 channels 74.1%
In collections with 6-10 channels 2.3%
In collections with 11+ channels 0.2%
In suspicious channels (bots) 0.1%
Size of channels mentioning
Micro-channels (up to 1K) 7.0%
1K–10K subs 63.3%
10K–30K subs 18.3%
30K–100K subs 6.3%
over 100K subs 5.1%
Topics of mentions
News & Media 78.4%
Telegram 2.8%
Travel 2.5%
Humor & entertainment 2.4%
Quotes 2.0%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long placement should 'live'.

19.9K
last 12 hrs
26K
last 24 hrs
+31% vs prev
28.9K
last 48 hrs
+11% vs prev
46.4K
last 72 hrs
+61% vs prev
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel highlighted — see its rank among niche neighbors.

Channel Subscribers
PELive Stream • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
MOmoskovsky!You 1.2M
Section 07 · Mention Dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions were 2 294, they brought 486 605 new subs. This is a different metric than the citation index above — here it's individual mention posts for the period, there it's cumulative rating.

Period Mentions Channels Brought subs
December 2025 990 317
42 826
November 2025 1 244 339
0
October 2025 14 10
5 179
September 2025 24 23
86 879
August 2025 9 7
275 298
July 2025 13 12
76 423
Total mentions
2 294
Months of data
6
Acquired subs
486 605
Section 08 · Niche Comparison

Where channel stands in its league

Took top-100 channels in category "News & Media» (Russia) and compared your channel. Gray band = 80% of niche channels (p10-p90). Black line = median. Red dot = your channel.

#86/ 100
Rank in niche
Channel in the bottom half of the ranking
Subscribers better than 60% of niche
853K
231.3K 1 220 703 — your channel 2.9M
Avg reach / post 44% below median
73K
3.1K 40 632 — your channel 344K
Citation index 76% below median
2.5K
5 601 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit next month.

01

Top post of the week — on Saturday

Audience most active on this day at 17:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 3.33% vs norm 5.5%. Try polls & interactive formats.

Effect
+2.2pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions typically boost ER by +5-15%. One weekly poll on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with same-segment channels quarterly. No need daily — 2–3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

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