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★ PromtPress Public Report · Issue # 001

Channel audit Moscow Today | Events, news

Moscow Today | Events, news
@mskatoday We talk about the most important things. Ads @masha_msktoday Partnering with @swaymedia
11.07.2026
Subscribers
178 477
+34749 per month
ERR (% see posts)
15.0%
per day 13.0%
Reach/post
26.6K
ad reach 23.3K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
178 477
Subs reach
14.93%
avg % subs see post
Views/post
26.6K
median 28.4K · 29 days
Posts/week
26.9
for the period
7d Trend
+2.4%
vs previous week
Reactions/post
129.4
total 14,627 reactions, 35,123 reposts, 0 comments
Post length
284 chars
median 238 · 29 days
Posts analyzed
113
29 days
Ad reach
23.3K
24h avg
Churn / month
+34749
for the last month
Citation Rate
22
citation index · 1,101 channels mentioned ever
Channel age
8 months 17 days
created Oct 24, 2025
Section 02 · Content Analysis

What Works Best

Top posts by engagement and outsiders — to see what to repeat and what to remove from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart over the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

214.7K182.1K149.5K116.9K84.3K142.4KOct 25178.4KDec 25173.6KJan 26167.2KFeb 26162.8KMar 26137.8KApr 26126KMay 26148.5KJun 26152.5KJul 26
Period start
142 380
Now
178 480
Net Growth
+36 100
Section 04 · Citations

Who mentions the channel and how

Citation index 22 — channel popularity rating based on mentions. Considers both count and weight of mentioning channels: a post from a 100K-sub channel weighs more than from a 1K-sub one. Ever mentioned by 1 101 different channels. Below — countries, format, channels, and topics.

Countries mentioning
Russia 98.3%
Uzbekistan 0.2%
Ukraine 0.0%
Belarus 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 99.5%
In collections with 2-5 channels 0.3%
In collections with 6-10 channels 0.0%
In collections with 11+ channels 0.2%
In suspicious channels (bots) 0.1%
Size of channels mentioning
Micro-channels (up to 1K) 18.1%
1K–10K subs 69.5%
10K–30K subs 9.9%
30K–100K subs 1.8%
over 100K subs 0.6%
Topics of mentions
News & Media 77.3%
Sales 3.9%
Esoterics 3.8%
Shock Content 3.1%
Other 1.9%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should «live».

17.4K
in 12 hours
23.3K
in 24h
+34% vs prev.
27.7K
in 48h
+19% vs prev.
27.7K
in 72h
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Highlighted your channel — you can see its place among niche neighbors.

Channel Subscribers
اخاخبارفوری خبرفوری جنگ امریکا فوری 6M
خࡆخبرفوری ࡆ اخبارفوری ࡆ جنگ فوری امریکا 4.7M
خبخبرفوری 4.5M
کاکانال اخبارفوری ࡆ خبرفوری 4.4M
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvich • Moscow News 3.8M
M-Moscow is interesting 3.4M
PMFirst Moscow 3.2M
TPTrukha⚡️Ukraine 3.1M
MTMoscow Today | Events, newsYou 178.5K
Section 07 · Mention Dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention yours. Over the last 4 months such mentions were 1 069, they brought 54 026 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, while that is a cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 2 2
0
December 2025 0 0
0
Nov 2025 0 0
0
Oct 2025 1 067 1 066
54 026
Total mentions
1 069
Months of data
4
Attracted subscribers
54 026
Section 08 · Niche Comparison

Where channel ranks in its league

Top-100 channels in category «News & Media» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

Subscribers 86% below median
1.3M
501K 178 477 — your channel 4.1M
Avg Reach / Post 69% below median
85.3K
744 26 646 — your channel 438.6K
Citation index 99% below median
1.8K
0 22 — your channel 11.2K
Section 09 · Strategy

What to Do Right Now

5 priority actions ranked by expected impact. Check off and revisit next month.

01

Main post of the week — on Saturday

Audience most active on this day at 17:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Cross-post with same-segment channels quarterly. No need daily — 2–3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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