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★ PromtPress public report · Issue # 001

Channel audit Moscow Today

Moscow Today
@msk_today77 Statement No. 6639541469 🔥Secret places of Moscow and region ♥️ Free tickets 💵 For ads (DM): @vkmamaru (I reply personally, managers won't speed up response) Channel on exchanges:…
11.07.2026
Subscribers
122 180
+14013 per month
ERR (% see posts)
4.0%
last day 2.2%
Reach/post
4K
ad reach 2.6K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle below the number shows the period it covers.

Subscribers
122 180
—
Subs reach
3.3%
avg % subs see post
Views/post
4K
median 4K · 29 days
Posts/week
33.5
for period
7d Trend
-19.6%
vs previous week
Reactions/post
14.0
only 1,971 reactions, 2,366 reposts, 154 comments
Post length
586 chars
median 593 · 29 days
Posts analyzed
141
29 days
Ad reach
2.6K
24h avg
Churn / month
+14013
last month
Citation Rate
219
citation index · 2 393 channels mentioned all time
Channel age
1 year 5 months
created 12.01.2025
Section 02 · Content analysis

What Works Best

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

133.2K115.7K98.1K80.6K63K68.5KJul 2574.7KAug 2582.6KSep 2587.4KOct 2586.5KNov 2590.1KDec 2594.4KJan 2697.4KFeb 26105.8KMar 26112.2KApr 26108.2KMay 26107.3KJun 26123.2KJul 26
Period start
68 517
Now
122 185
Net Growth
+53 668
Section 04 · Citations

Who and how mentions the channel

Citation index 219 — channel popularity rating based on mentions. Considers not just count but weight of mentioning channels: a post from a 100K sub channel weighs more than from 1K. All time channel was mentioned 2 393 different channels. Below — from which countries, format, channels, and topics.

Mentioning countries
Russia 97.5%
Ukraine 0.5%
Uzbekistan 0.1%
Kyrgyzstan 0.1%
India 0.0%
Format of mentions
Mentioned in a separate post 13.9%
In collections with 2-5 channels 37.6%
In collections with 6-10 channels 0.1%
In collections with 11+ channels 48.3%
In suspicious channels (bot activity) 0.3%
What size channels mention
Micro-channels (up to 1K) 7.1%
1K–10K subs 45.4%
10K–30K subs 22.2%
30K–100K subs 15.0%
over 100K subs 10.3%
Topics of mentions
News & Media 35.1%
For adults 13.3%
Humor & Entertainment 8.8%
Travel 6.4%
Blogs 3.9%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

1.9K
last 12 hrs
2.6K
last 24 hrs
+37% vs prev.
3.1K
last 48 hrs
+19% vs prev.
3.4K
last 72 hrs
+9% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
اخاخبارفوری خبرفوری جنگ امریکا فوری 6M
خࡆخبرفوری ࡆ اخبارفوری ࡆ جنگ فوری امریکا 4.7M
خبخبرفوری 4.5M
کاکانال اخبارفوری ࡆ خبرفوری 4.4M
PEDirect Live • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.8M
M-Moscow is interesting 3.4M
PMFirst Moscow 3.2M
TPTrukha⚡️Ukraine 3.1M
MSMoscow TodayYou 122.2K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 737, they brought 55 476 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's cumulative rating.

Period Mentions Channels Brought subs
January 2026 16 11
7 658
December 2025 82 61
9 615
Nov 2025 28 20
7 691
Oct 2025 253 226
7 603
Sep 2025 85 36
9 826
August 2025 273 226
13 083
Total mentions
737
Months of data
6
Attracted subs
55 476
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «News & Media» (Russia) and compared your channel against them. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 91% below median
1.3M
501K 122 180 — your channel 4.1M
Avg Reach / Post 95% below median
85.3K
744 4 030 — your channel 438.6K
Citation index 88% below median
1.8K
0 219 — your channel 11.2K
Section 09 · Strategy

What to Do Right Now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Friday

Audience most active on this day at 12:00 MSK.

Effect
Best window for an important post
02

Increase share of video posts

Video in Telegram holds audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

ER below niche benchmark — rethink formats

Current ER 3.3% vs norm 5.5%. Try polls & interactive formats.

Effect
+2.2pp ER
04

Systematic traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress selects sources for your niche.

Effect
+1000-3000 subs
05

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER

Want this done by PromtPress?

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