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★ PromtPress Public Report · Issue № 001

Channel audit Moscow builds | Real Estate

Moscow builds | Real Estate
@msk_stroit We find the best projects in the capital and share insider insights from construction industry leaders. Exclusive info and top Moscow residential complex reviews. Who reads us: https://clck.ru/3TxDyZ Questions…
28.06.2026
Subscribers
329 160
+43369 per month
ERR (% see posts)
11.0%
per day 8.0%
Reach/post
34.1K
ad reach 25.7K/24h
or just forward the link to this page
Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the calculation period.

Subscribers
329 160
—
Subs reach
10.36%
avg % subs see post
Views/post
34.1K
median 35.2K · 29 days
Posts/week
16.6
over period
7d trend
-0.5%
vs previous week
Reactions/post
—
MTProto only
Post length
685 chars
median 790 · 29 days
Posts analyzed
70
29 days
Ad reach
25.7K
24h avg
Churn / month
+43369
over last month
Citation rate
8
citation index · 375 channels mentioned all time
Channel age
5 months 14 days
created 14.01.2026
Section 02 · Content Analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Yearly subscriber growth chart. Key months show exact subscriber count. Highlights months of growth vs. loss.

550.7K468.6K386.5K304.4K222.2K266.4KJan 26476.2KFeb 26352.2KMar 26320.5KApr 26297.3KMay 26289.2KJun 26
Period start
266 403
Now
329 160
Net growth
+62 757
Section 04 · Citations

Who mentions the channel and how

Citation index 8 — channel popularity rating based on mentions. Considers both count and weight of mentioning channels: a post from a 100K sub channel weighs more than from a 1K sub channel. All time channel mentioned 375 different channels. Below — from which countries, format, channels, and topics.

Mentions by country
Russia 99.2%
Uzbekistan 0.5%
Kazakhstan 0.3%
Ukraine 0.0%
Belarus 0.0%
Mentioned in which format
Mentioned in a separate post 99.5%
In collections with 2-5 channels 0.3%
In collections with 6-10 channels 0.3%
In collections with 11+ channels 0.0%
In suspicious channels (bot activity) 0.3%
Size of channels that mention
Micro-channels (up to 1K) 32.0%
1–10K subs 59.5%
10–30K subs 7.1%
30–100K subs 0.8%
over 100K subs 0.5%
Mentioned in which topics
News & Media 65.1%
Video & movies 9.3%
Games 7.4%
Music 5.6%
Humor & entertainment 3.4%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

20.1K
in 12 hours
25.7K
in 24 hours
+28% vs prev.
30.3K
in 48 hours
+18% vs prev.
32.6K
in 72 hours
+8% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Highlighted your channel — shows its rank among niche neighbors.

Channel Subscribers
DДDOMEO. ДИЗАЙН | РЕМОНТ | НЕДВИЖИМОСТЬ 527.4K
PLLayout 454.9K
AIInterior & decor 451.3K
MKMy apartment 428.8K
MSWise Builder 411K
LKFavorite apartment 409.7K
GFGC FSK 377K
PRProRealty 376.9K
USSmart Builder 354.3K
PIPIK 339.8K
MSMoscow builds | Real EstateYou 329.2K
Section 07 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category "Interior & construction» (Russia) and saw how your channel compares. Gray band: range where 80% of niche channels fall (p10 to p90). Black vertical: median. Red dot: your channel.

#13/ 100
Position in niche
Channel in top 13% — strong position
Subscribers better than 88% of niche
110.5K
30.4K 329 160 — your channel 437.6K
Avg reach / post better than 90% of niche
6.5K
1.4K 34 094 — your channel 37.5K
Citation index 98% below median
492
0 8 — your channel 2.5K
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off as done and revisit this report in a month.

01

Main post of the week — on Friday

Audience most active on this day at 11:00 MSK.

Effect
Best window for an important post
02

Increase video post share

Video in Telegram holds audience longer & is favored by the algorithm. Aim for 15-25% share.

Effect
Video retains audience better
03

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic is an easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth target in a month.

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