PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress public report · Issue № 001

Channel audit Moscow Online

Moscow Online
@msk_onlin3 Everything happening in the capital right now. City, transport, weather, incidents and top Moscow news — fast and to the point. 📩 Partnership / ads - @lehabus
23.08.2026
Subscribers
36 653
+33089 per month
ERR (% post reach)
7.0%
per day 5.8%
Reach/post
2.2K
ad reach 2.1K/24h
or just share a link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. The subtitle shows the period.

Subscribers
36 653
Subscriber reach
6.14%
avg % subs see post
Views/post
2.2K
median 2.2K · 3 days
Posts/wk.
20.9
for period
Trend 7d
no data for period
React./post
77.6
776 react., 920 rep., 0 comm.
Post length
233 chars.
median 236 · 3 days
Posts analyzed
10
3 days
Ad reach
2.1K
24h avg
Churn / month
+33089
last month
Citations
58
citation index · 863 channels mentioned all time
Channel age
2y 6m
created 28.01.2024
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact counts. Shows growth months vs. losses.

43.2K32.4K21.6K10.8K01.5KFeb 2625.8KMar 2625.6KApr 2613.4KMay 267.9KJun 265KJul 263.2KAug 26
Start of period
1 547
Now
36 654
Net growth
+35 107
Section 04 · Citations

Who and how mentions the channel

Citation index 58 — channel popularity rating based on mentions. Counts not only their number but also the weight of mentioners: a post from a channel with 100 thousand subs «weighs» more than from a channel with 1 thousand. Over all time the channel was mentioned 863 different channels. Below — from which countries, in what format, from which channels, and in what topic.

Countries of mentions
Russia 100.0%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mention formats
Mentioned in a separate post 100.0%
In selections with 2-5 channels 0.0%
In selections with 6-10 channels 0.0%
In selections with 11+ channels 0.0%
In suspicious channels (inflated) 0.0%
Sizes of mentioning channels
Micro-channels (up to 1k) 53.7%
1–10K subs 46.3%
10–30K subs 0.0%
30–100K subs 0.0%
More than 100k subscribers 0.0%
Mention topics
News & Media 94.6%
Transport 1.6%
Economics 1.2%
Shock content 1.1%
Humor and entertainment 0.9%
Section 05 · Advertising potential

How long a post drives reach

Average reach of an ad post by time since publication. Helps estimate how long a placement is worth keeping live.

1.6K
last 12 hours
2.1K
last 24 hours
+31% vs prev.
2.5K
last 48 hours
+19% vs prev.
2.7K
last 72 hours
+10% vs prev.
Section 06 · Competitors

Who you compete with

11 Nearest channels by topic and audience. We highlighted your channel — you can see what place it takes among neighbors in the niche.

Channel Subscribers
M•Moskvach • Moscow News 4.3M
TLТопор Live 4.1M
LBLive Broadcast • News 4M
M-Moscow is interesting 3.3M
FMFirst Moscow 3.2M
MAMash 3.1M
RNRIA Novosti 3M
NMMoscow News 2.7M
MSMoscow today 2.7M
Avg.Media Russia not Moscow 2.6M
MOMoscow OnlineYou 36.7K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we log posts in other channels that mention yours. Over the last 6 months such mentions: 1 000, they brought 23 761 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, while there it's a cumulative rating.

Period Mentions Channels Referred subscribers
February 2026 1 000 500
23 761
January 2026 0 0
0
December 2025 0 0
0
November 2025 0 0
0
October 2025 0 0
0
September 2025 0 0
0
Total mentions
1 000
Months of data
6
Attracted subscribers
23 761
Section 08 · Niche comparison

Where the channel ranks in its league

We took top-100 channels in category «News & Media» (Russia) and compared the channel against them. The gray band — the range covering 80% of niche channels (p10 to p90). The black vertical — the middle, median. The red dot — your channel.

Subscribers worse than median by 95%
782.3K
223.8K 36 653 — your channel 3.2M
Avg reach / post worse than median by 97%
71K
2.8K 2 250 — your channel 355.3K
Citation index worse than median by 98%
2.6K
5 58 — your channel 15.1K
Section 09 · Strategy

What to do right now

5 priority actions ordered by expected impact. Mark as a checklist and revisit in a month.

01

Top post of the week — Friday

Audience most active this day at 14:00 MSK.

Effect
Best window for an important post
02

System traffic buying

Three formats for your media: Inhouse (premium channels), Native (natural integrations), Premium (target audience). PromtPress matches sources to your niche.

Effect
+1000-3000 subs.
03

Test polls and interactive formats

Posts with polls/reactions typically add +5-15% to ER. One weekly poll on a hot topic is an easy win.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts with same-segment channels quarterly. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — run ads through us and fulfill your growth plan in a month.

Launch ads in Telegram Contact manager
Already a client? Log in to dashboard →
Link copied