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★ PromtPress Public Report · Issue № 001

Channel audit Moscow Live

Moscow Live
@msk_live Subscribe so you don't miss out. Share link: https://t.me/+MudQsy2gMds3MmVi Send news: @msk_live_bot For collaboration:…
08.06.2026
Subscribers
1 822 228
-6531 per month
ERR (% see posts)
15.0%
per day 9.7%
Reach/post
245K
ad reach 176.2K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
1 822 228
Subs reach
13.45%
avg % subs see post
Views/post
245K
median 215.7K · 29 days
Posts/day
13.3
~93 per week
7d trend
-16.0%
vs previous week
Reactions/post
2187.9
total 855,464 reactions, 850,037 reposts, 38,973 comments
Post length
271 chars
median 233 · 29 days
Posts analyzed
391
29 days
Ad reach
176.2K
24h avg
Churn / month
-6531
last month
Citation rate
11 234
citation index · 13,613 channels mentioned all time
Channel age
3 years 8 months
created 22.09.2022
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

2.3M2.2M2.1M1.9M1.8M2.3MJun 252.2MJul 252.2MAug 252.1MSep 252.1MOct 252MNov 252MDec 252MJan 262MFeb 261.9MMar 261.9MApr 261.8MMay 261.8MJun 26
Period start
2 267 903
Now
1 822 243
Net growth
-445 660
Section 04 · Mentions

Who mentions the channel and how

Citation index 11 234 — channel popularity rating based on mentions. Considers both count & mentioner weight: a post from a 100k subs channel weighs more than from 1k. All-time channel mentions: 13 613 different channels. Below: countries, formats, source channels, topics.

Countries mentioning
Russia 94.5%
Ukraine 1.4%
Kazakhstan 0.5%
Uzbekistan 0.4%
Kyrgyzstan 0.3%
Format of mentions
Mentioned in a separate post 93.0%
In collections with 2-5 channels 6.7%
In collections with 6-10 channels 0.2%
In collections with 11+ channels 0.1%
In suspicious channels (bots) 0.6%
Size of channels mentioning
Micro-channels (up to 1K) 8.7%
1K–10K subs 31.2%
10K–30K subs 30.3%
30K–100K subs 20.2%
over 100K subs 9.7%
Topics of mentions
Humor & entertainment 17.3%
For adults 15.2%
News & Media 10.0%
Quotes 6.7%
Blogs 5.9%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long placement should 'live'.

137.7K
12h
176.2K
24h
+28% vs prev.
176.2K
48h
stable
221.4K
72h
+26% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel highlighted — see its rank among niche peers.

Channel Subscribers
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
MLMoscow LiveYou 1.8M
Section 07 · Mention dynamics

How often the channel is mentioned

Each month we track posts in other channels that mention yours. Over the last 6 months such mentions were 10 972, they brought 137 830 new subs. This is a different metric from the citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subs
December 2025 4 893 2 901
82 219
Nov 2025 597 267
19 225
Oct 2025 427 187
0
Sep 2025 459 198
747
August 2025 466 197
0
July 2025 4 130 2 223
35 639
Total mentions
10 972
Months of data
6
Acquired subs
137 830
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 channels in category "News & Media» (Russia) and compared your channel. Gray band = range of 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

#86/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers better than 77% of niche
853K
231.3K 1 822 228 — your channel 2.9M
Avg reach / post better than 85% of niche
73K
3.1K 245 033 — your channel 344K
Citation index better than 89% of niche
2.5K
5 11 234 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Best post day — Thursday

Peak audience activity on this day at 23:00 MSK.

Effect
Best window for an important post
02

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

This audit is what we can do in a few minutes using public data. If you want to go further — run ads through us and hit your growth plan in a month.

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