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★ PromtPress public report · Issue № 001

Channel audit Moscow Main

Moscow Main
@msk_glavnoe Top Moscow news. Ads: @your_adm Exchange: telega.in/c/+DwCGz9n6I4FkNGQ6 Work with: @swaymedia @TpIpLe11 @Spiral_Yuri RKN: gosuslugi.ru/snet/6915ea2bcaeb54a2cfecbe33
08.06.2026
Subscribers
1 027 885
-11455 per month
ERR (% see posts)
5.0%
daily 4.2%
Reach/post
45.2K
ad reach 42.8K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. Subtitle shows the period it covers.

Subscribers
1 027 885
Subs reach
4.4%
avg % subs see post
Views/post
45.2K
median 45.4K · 29 days
Posts/day
12.1
~85 per week
7d trend
+1.2%
vs previous week
Reacts/post
488.0
total 175,678 reactions, 123,790 reposts, 8,596 comments
Post length
140 chars
median 116 · 29 days
Posts analyzed
360
29 days
Ad reach
42.8K
24h avg
Churn / month
-11455
last month
Citation rate
1 386
citation index · 3,343 channels mentioned all time
Channel age
2 years 7 months
created 31.10.2023
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel grew and which lost subs.

1.3M983K704.6K426.2K147.8K237.2KJun 25268.7KJul 25255.3KAug 25273.4KSep 25420.6KOct 25544.4KNov 25850.8KDec 251.1MJan 261MFeb 261MMar 261MApr 261MMay 261MJun 26
Period start
237 151
Now
1 027 630
Net growth
+790 479
Section 04 · Mentions

Who mentions the channel and how

Citation index 1 386 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. All time the channel was mentioned 3 343 different channels. Below: countries, format, source channels, and topics.

Countries mentioning
Russia 95.6%
Ukraine 0.3%
Uzbekistan 0.2%
Belarus 0.1%
Kyrgyzstan 0.0%
Format of mentions
Mentioned in a separate post 52.1%
In collections with 2-5 channels 47.3%
In collections with 6-10 channels 0.0%
In collections with 11+ channels 0.6%
In suspicious channels (cheating) 0.1%
Size of channels mentioning
Micro-channels (up to 1K) 11.7%
1K–10K subs 40.6%
10K–30K subs 20.7%
30K–100K subs 15.0%
over 100K subs 12.0%
Topics of mentions
News & Media 36.1%
Humor & entertainment 7.6%
Family & kids 3.9%
Games 3.8%
Travel 3.0%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should «live».

35K
12h
42.8K
24h
+22% vs prev.
42.8K
48h
stable
43K
72h
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
PEDirect Live • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
MGMoscow MainYou 1M
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions were 1 907, they brought 1 013 293 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, there it's cumulative rating.

Period Mentions Channels Brought subs
December 2025 8 6
376 784
Nov 2025 1 615 977
304 023
Oct 2025 114 100
149 420
Sep 2025 50 36
139 677
August 2025 45 28
39 979
July 2025 75 32
3 410
Total mentions
1 907
Months of data
6
Acquired subs
1 013 293
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in category "News & Media» (Russia) and saw how your channel compares. Gray band = range of 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

#86/ 100
Rank in niche
Channel in bottom half of ranking
Subscribers better than 55% of niche
853K
231.3K 1 027 885 — your channel 2.9M
Avg reach / post worse than median by 38%
73K
3.1K 45 225 — your channel 344K
Citation index worse than median by 45%
2.5K
5 1 386 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and revisit this report in a month.

01

Top post of the week — on Sunday

On this day at 05:00 MSK audience is most active.

Effect
Best window for important post
02

ER below niche benchmark — rethink formats

Current ER 4.4% vs norm 5.5%. Try polls & interactive formats.

Effect
+1.1pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions typically boost ER by +5-15%. One weekly poll on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Cross-post with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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