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★ PromtPress Public Report · Issue № 001

Channel audit Where to go in Moscow

Where to go in Moscow
@mscculture Poster, cool places Send your photos & videos @afishatop_bot Ads @avian555, giveaway results @reklamnayalisa. Check description! Registered in RKN https://clck.ru/3NYz7Q
28.06.2026
Subscribers
164 184
-463 per month
ERR (% see posts)
5.0%
daily 3.3%
Reach/post
7.6K
ad reach 5.4K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle shows the period it covers.

Subscribers
164 184
Subscriber reach
4.65%
avg % subs see post
Views/post
7.6K
median 7.7K · 29 days
Posts/day
9.9
~70 per week
7d trend
+0.9%
vs previous week
Reactions/post
42.8
total 12,540 reactions, 17,940 reposts, 0 comments
Post length
393 chars
median 349 · 29 days
Posts analyzed
293
29 days
Ad reach
5.4K
24h avg
Churn / month
-463
last month
Quotability
204
citation index · 1,257 channels mentioned all time
Channel age
5 years 1 month
created 16.05.2021
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat & what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact sub count. See which months grew or lost subs.

186.1K174.9K163.6K152.4K141.2K144.7KJun 25145.7KAug 25146.3KSep 25147KOct 25147.2KNov 25147.7KDec 25148.8KJan 26153.5KFeb 26167.8KMar 26174.2KApr 26165.1KMay 26164.7KJun 26
Start of period
144 698
Now
164 184
Net growth
+19 486
Section 04 · Mentions

Who mentions the channel and how

Citation index 204 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs one. All time channel was mentioned by 1 257 different channels. Below — from which countries, format, source channels, and topics.

Countries mentioning
Russia 99.0%
Uzbekistan 0.0%
Ukraine 0.0%
Kazakhstan 0.0%
Belarus 0.0%
Format mentioned in
Mentioned in a separate post 1.1%
In bundles with 2-5 channels 3.4%
In bundles with 6-10 channels 84.9%
In bundles with 11+ channels 10.6%
In suspicious channels (bots) 0.6%
Size of channels mentioning
Micro-channels (up to 1K) 15.8%
1K–10K subs 15.0%
10K–30K subs 14.6%
30K–100K subs 34.2%
over 100K subs 20.4%
Topics mentioned in
News & Media 44.9%
Travel 31.3%
Blogs 4.2%
Shock content 4.0%
Educational 2.6%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long placement should 'live'.

4.2K
12h
5.4K
24h
+29% vs prev.
6.3K
48h
+17% vs prev.
6.9K
72h
+9% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
AWAmazing World and Travel 1.2M
M-Moscow - where to go | Poster 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 567K
AEAEROFLOT 526K
MOMuscovite 508.6K
TUTutu 504.9K
JPYandex Travel 501.7K
SunDiscount wagon 433.4K
OTOzon Travel 407K
KSWhere to go in MoscowYou 164.2K
Section 07 · Mention dynamics

How often the channel is mentioned

Each month we record posts in other channels that mention yours. Over the last 6 months such mentions were 1 703, they brought 5 996 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
Dec 2025 474 129
1 361
November 2025 271 53
978
October 2025 216 47
667
September 2025 286 107
1 165
August 2025 251 44
917
Jul 2025 205 50
908
Total mentions
1 703
Months of data
6
Attracted subscribers
5 996
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in category «Travel» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#47/ 100
Position in niche
Channel in top half of ranking
Subscribers better than 50% of niche
158.7K
53K 164 184 — your channel 529K
Avg reach / post 43% worse than median 
13.3K
2K 7 631 — your channel 116.6K
Citation index better than 54% of niche
73
0 204 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Monday

Audience most active on this day at 01:00 MSK.

Effect
Best time for an important post
02

ER below niche benchmark — rethink formats

Current ER 4.65% vs norm 7.5%. Try polls & interactive formats.

Effect
+2.8pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions typically boost ER by 5-15%. One weekly poll on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Cross-post with same-niche channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in minutes from public data. Want to go further? Run ads through us & close your growth plan in a month.

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