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★ PromtPress Public Report · Issue # 001

Channel audit Moscow Estate | Недвижимость

Moscow Estate | Недвижимость
@msc_estate Channel about Moscow and Moscow region real estate. Key info on developers and new builds. Ads: @moscowadmi RKN: No. 5904672111 Channel link: https://t.me/+MKaab-q-E041NzUy Partnership with…
28.06.2026
Subscribers
106 449
-6907 per month
ERR (% see posts)
16.0%
per day 18.0%
Reach/post
16.4K
ad reach 19K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
106 449
Subscriber reach
15.44%
avg % of subs see post
Views/post
16.4K
median 15.5K · 29 days
Posts/wk
17.9
over period
7d trend
-1.8%
vs previous week
Reactions/post
MTProto only
Post length
366 chars.
median 337 · 29 days
Posts analyzed
75
29 days
Ad reach
19K
24h avg
Churn / month
-6907
last month
Quotability
5
citation index · 325 channels mentioned all time
Channel age
10 months 28 days
created 31.07.2025
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

164.4K146K127.6K109.3K90.9K113.4KAug 25108KSep 25119KOct 25148.9KNov 25145.1KDec 25143.2KJan 26116.5KFeb 26113.3KMar 2698.4KApr 26115.4KMay 26109.7KJun 26
Period start
113 360
Now
106 449
Net growth
-6 911
Section 04 · Mentions

Who mentions the channel and how

Citation index 5 — channel popularity rating based on mentions. Considers both count and weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs one. All-time mentions: 325 different channels. Below — by country, format, source channel, and topic.

Mentioning countries
Russia 99.1%
Uzbekistan 0.6%
Ukraine 0.0%
Belarus 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 2.1%
In collections with 2-5 channels 96.7%
In a collection of 6-10 channels 0.3%
In collections with 11+ channels 0.9%
In suspicious channels (bots) 0.0%
What size channels mention
Micro-channels (under 1K) 21.0%
1K–10K subs 54.5%
10K–30K subs 18.3%
30K–100K subs 5.4%
100K+ subs 0.9%
Topics of mentions
News & Media 70.7%
Blogs 7.8%
Images & photos 3.3%
Interior & construction 1.8%
Instagram 1.8%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long a placement should «live».

13.8K
in 12 hours
19K
in 24 hours
+38% vs prev.
19K
in 48 hours
stable
19K
in 72 hours
stable
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
DOMEO. ДИЗАЙН | РЕМОНТ | НЕДВИЖИМОСТЬ 527.4K
PLFloor plan 454.9K
AIInterior & decor 451.3K
MCMy apartment 428.8K
MSWise Builder 411K
LCFavorite apartment 409.7K
GFGC FSK 377K
PRProRealty 376.9K
USSmart Builder 354.3K
PIPIK 339.8K
MEMoscow Estate | НедвижимостьYou 106.4K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 320, they brought 47 559 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 0 0
0
Nov 2025 0 0
0
Oct 2025 26 26
35 627
September 2025 1 1
11 932
August 2025 293 292
0
July 2025 0 0
0
Total mentions
320
Months of data
6
Attracted subscribers
47 559
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Interior & construction» (Russia) and compared your channel. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#52/ 100
Rank in niche
Channel in the bottom half of the ranking
Subscribers 4% below median
110.5K
30.4K 106 449 — your channel 437.6K
Avg reach / post better than 77% of niche
6.5K
1.4K 16 432 — your channel 27.1K
Citation index 99% below median
492
0 5 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Thursday

Audience is most active on this day at 19:00 MSK.

Effect
Best time for an important post
02

Increase share of video posts

Video in Telegram retains audience longer and is better perceived by the algorithm. We recommend increasing share to 15-25%.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in minutes using public data. Want to go further? Run ads through us and hit your growth target in a month.

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