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★ PromtPress Public Report · Issue № 001

Channel audit Mogilev - my city!

Mogilev - my city!
@moymogilev MAIN PORTAL OF MOGILEV We speak simply and clearly about important things! 📸 Send your news/photos/videos in messages Let's make our city better together! 📱We are on Instagram ➡️instagram.com/my.mogilev
08.06.2026
Subscribers
22 506
+330 per month
ERR (% see posts)
17.0%
daily 14.3%
Reach/post
4K
ad reach 3.2K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
22 506
Subscriber reach
17.61%
avg % subs see post
Views/post
4K
median 3.8K · 24 days
Posts/day
18.9
~132 per week
7d trend
+6.6%
vs previous week
Reactions/post
21.2
9,733 reactions, 7,491 reposts, 361 comments
Post length
449 chars.
median 387 · 24 days
Posts analyzed
459
24 days
Ad reach
3.2K
24h avg
Churn / month
+330
last month
Quotability
129
citation index · 473 channels mentioned ever
Channel age
3 years 7 months
created 26.10.2022
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to remove from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained and which months subscribers left.

22.7K22.4K22K21.6K21.3K21.4KJun 2521.6KJul 2521.9KAug 2521.7KSep 2521.8KOct 2521.9KNov 2521.9KDec 2521.7KJan 2621.8KFeb 2621.7KMar 2621.7KApr 2622KMay 2622.5KJun 26
Period start
21 406
Now
22 506
Net growth
+1 100
Section 04 · Mentions

Who and how mentions the channel

Citation index 129 — channel popularity rating based on mentions. Considers both count and weight of mentioning channels: a post from a 100k subs channel weighs more than from 1k. All-time mentions: 473 different channels. Below — countries, format, channels, topics.

Countries mentioning
Belarus 73.8%
Russia 25.5%
Ukraine 0.2%
Uzbekistan 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 86.7%
In collections with 2-5 channels 13.0%
In collections with 6-10 channels 0.3%
In collections with 11+ channels 0.0%
In suspicious channels (bot-driven) 0.0%
Size of channels mentioning
Micro-channels (under 1K) 38.6%
1–10K subs 59.5%
10–30K subs 1.5%
30–100K subs 0.5%
over 100K subs 0.0%
Topics of mentions
News & Media 68.5%
Education 8.3%
Medicine 5.1%
Politics 4.4%
Transport 4.0%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

2.4K
12h
3.2K
24h
+33% vs prev.
3.7K
48h
+16% vs prev.
3.7K
72h
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — you can see its place among niche neighbors.

Channel Subscribers
NLNEXTA Live 764.9K
MGMinsk. Main! 216.4K
ONOnliner 148.4K
Z|Mirror | News 108.6K
BEBELTA 80.5K
B&WEmergency Belarus | What's Happening? 75K
MLMinsk Live 72.8K
PBOverheard Belarus 58.2K
BGBelarus Галоўнае 56.8K
GGGomel. Main! 56K
M-Mogilev - my city!You 22.5K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 3 724, they brought 1 020 new subs. Different from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 603 80
41
Nov 2025 433 71
75
Oct 2025 527 74
280
Sep 2025 722 83
120
August 2025 597 78
8
July 2025 842 85
496
Total mentions
3 724
Months in data
6
Attracted subscribers
1 020
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «News & Media» (Belarus) and compared your channel. Gray band = 80% of niche channels (p10-p90). Black vertical = median. Red dot = your channel.

#38/ 100
Position in niche
Channel in the top half of the ranking
Subscribers better than 53% of niche
19.9K
5.2K 22 506 — your channel 67.6K
Avg reach / post 1% below median
4K
746 3 964 — your channel 15.9K
Citation index better than 52% of niche
82
0 129 — your channel 969
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Thursday

Audience is most active on this day at 20:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth plan in a month.

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