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★ PromtPress Public Report · Issue № 001

Channel audit Polina MosSkandal

Polina MosSkandal
@mosscandal Mom on maternity leave: from diapers to gastronomic delights. Looking for the perfect restaurant that's fast, tasty, and has a changing table. Personal blog. Life in Moscow, now also a Mom. Buy ads:…
11.07.2026
Subscribers
56 075
+11285 per month
ERR (% see posts)
13.0%
daily 7.8%
Reach/post
7.6K
ad reach 4.4K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
56 075
—
Subs reach
13.53%
avg % subs see post
Views/post
7.6K
median 8.1K · 29 days
Posts/week
12.7
for period
7d trend
-13.2%
vs prev week
Reactions/post
222.7
total 11,801 reactions, 2,723 reposts, 0 comments
Post length
98 chars.
median 77 · 29 days
Posts analyzed
53
29 days
Ad reach
4.4K
24h avg
Churn / month
+11285
last month
Quotability
5
citation index · 38 channels mentioned ever
Channel age
4 years 3 months
created 19.03.2022
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

61.6K51.8K42K32.2K22.3K33.2KSep 2535.7KOct 2536.7KNov 2539.9KDec 2541.8KJan 2643.4KFeb 2642.2KMar 2634.2KApr 2627.4KMay 2636.8KJun 2653.2KJul 26
Period start
33 173
Now
56 075
Net growth
+22 902
Section 04 · Mentions

Who mentions the channel and how

Citation index 5 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a channel with 100k subs "weighs" more than from a channel with 1k subs. All-time channel mentions: 38 different channels. Below — countries, format, channels, topics.

Countries mentioning
Russia 98.1%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mention formats
Mentioned in a separate post 21.2%
In collections with 2-5 channels 78.8%
In collections with 6-10 channels 0.0%
In collections with 11+ channels 0.0%
In suspicious channels (bot activity) 0.0%
Size of channels mentioning
Micro-channels (up to 1K) 21.2%
1K–10K subs 38.5%
10K–30K subs 19.2%
30K–100K subs 19.2%
over 100K subs 1.9%
Mention topics
Blogs 32.7%
Fashion & beauty 21.2%
Other 11.5%
Humor & entertainment 7.7%
Psychology 7.7%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should «live».

3.5K
12h
4.4K
24h
+26% vs prev.
5.2K
48h
+18% vs prev.
5.7K
72h
+10% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — you can see its place among niche neighbors.

Channel Subscribers
اخاخبارفوری خبرفوری جنگ امریکا فوری 6M
خࡆخبرفوری ࡆ اخبارفوری ࡆ جنگ فوری امریکا 4.7M
خبخبرفوری 4.5M
کاکانال اخبارفوری ࡆ خبرفوری 4.4M
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moscowach • Moscow News 3.8M
M-Moscow is interesting 3.4M
PMFirst Moscow 3.2M
TPTrukha⚡️Ukraine 3.1M
PMPolina MosSkandalYou 56.1K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 48, they brought 18 109 new subs. Different from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subs
January 2026 9 9
3 101
December 2025 5 5
2 783
Nov 2025 4 4
6 862
Oct 2025 1 1
1 487
September 2025 29 25
3 876
August 2025 0 0
0
Total mentions
48
Months of data
6
Attracted subs
18 109
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "News & Media» (Russia) and compared your channel. Gray band — range for 80% of niche channels (p10-p90). Black vertical — median. Red dot — your channel.

Subscribers 96% below median
1.3M
501K 56 075 — your channel 4.1M
Avg reach / post 91% below median
85.3K
744 7 585 — your channel 438.6K
Citation index 99% below median
1.8K
0 5 — your channel 11.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Thursday

Audience most active on this day at 10:00 MSK.

Effect
Best window for an important post
02

Increase video post share

Video in Telegram holds audience longer and is favored by the algorithm. Recommend increasing share to 15-25%.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and close your growth plan in a month.

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