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★ PromtPress Public Report · Issue № 001

Channel audit Moscow Now

Moscow Now
@mosnow Unreal Moscow ADS ONLY @TgPodbor_bot, @katyaTgPodbor News @Moscow_everyday_bot https://knd.gov.ru/license?id=678924d76aa9672b96c25d6b®istryType=bloggersPermission #ZOGGX
08.06.2026
Subscribers
501 579
+53270 per month
ERR (% see posts)
5.0%
daily 3.5%
Reach/post
21.1K
ad reach 17.9K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle shows the period it covers.

Subscribers
501 579
Subs reach
4.21%
avg % subs see post
Views/post
21.1K
median 20.9K · 25 days
Posts/day
26.4
~185 per week
7d trend
-5.0%
vs previous week
Reactions/post
211.2
total 144K reactions, 97K reposts, 8.9K comments
Post length
299 chars
median 286 · 25 days
Posts analyzed
682
25 days
Ad reach
17.9K
24h avg
Churn / month
+53270
last month
Citation rate
3 040
citation index · 10,545 channels mentioned ever
Channel age
7 years 11 months
created 10.06.2018
Section 02 · Content analysis

What works best

Top posts by engagement & outsiders — to see what to repeat & what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth vs. loss.

575.5K500.7K425.9K351.1K276.3K302.1KJun 25304.1KJul 25313.8KAug 25317.5KSep 25313.9KOct 25314.1KNov 25314.8KDec 25314KJan 26364.3KFeb 26370.4KMar 26364.5KApr 26367KMay 26512.5KJun 26
Start of period
302 095
Now
501 453
Net growth
+199 358
Section 04 · Citations

Who mentions the channel and how

Citation index 3 040 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. All-time channel mentions: 10 545 different channels. Below: countries, format, source channels, topics.

Countries mentioning
Russia 95.5%
Ukraine 0.5%
Kazakhstan 0.2%
Belarus 0.2%
Uzbekistan 0.1%
Format of mentions
Mentioned in a separate post 45.0%
In collections with 2-5 channels 41.7%
In collections with 6-10 channels 2.2%
In collections with 11+ channels 11.1%
In suspicious channels (bot activity) 6.2%
Size of channels mentioning
Micro-channels (up to 1K) 32.0%
1K–10K subs 30.4%
10K–30K subs 15.0%
30K–100K subs 12.8%
over 100k subs 9.9%
Topics of mentions
News & Media 39.0%
Politics 12.5%
Blogs 10.3%
Economics 3.9%
Telegram 3.7%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

12.4K
12h
17.9K
24h
+44% vs prev.
17.9K
48h
stable
25.4K
72h
+42% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvich • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
MSMoscow NowYou 501.6K
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 2 162, they brought 32 685 new subs. Different metric from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subs
December 2025 292 135
2 713
Nov 2025 299 144
1 057
Oct 2025 299 128
1 620
Sep 2025 269 135
2 026
August 2025 420 298
11 768
July 2025 583 432
13 501
Total mentions
2 162
Months of data
6
Attracted subs
32 685
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category "News & Media» (Russia) and compared your channel. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#86/ 100
Rank in niche
Channel in bottom half of ranking
Subscribers 41% below median
853K
231.3K 501 579 — your channel 2.9M
Avg reach / post 71% below median
73K
3.1K 21 122 — your channel 344K
Citation index better than 52% of niche
2.5K
5 3 040 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Best post of the week — Sunday

Audience is most active on this day at 09:00 MSK.

Effect
Best window for important posts
02

ER below niche benchmark — rethink formats

Current ER 4.21% vs norm 5.5%. Try polls & interactive formats.

Effect
+1.3pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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