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★ PromtPress Public Report · Issue # 001

Channel audit Московская Хроника

Московская Хроника
@mosnews We write about what concerns all of Moscow. #FWO1T Link: https://t.me/+Ywg9NRCo9vVkZjli Collaboration: @Alivian Send your news, photos and videos to @InboxmskBot Working with @Tgpodbor_official,…
08.06.2026
Subscribers
2 126 932
+149723 per month
ERR (% who see posts)
5.0%
daily 3.5%
Reach/post
93.1K
ad reach 74.5K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
2 126 932
—
Subscriber reach
4.38%
avg % subs see post
Views/post
93.1K
median 88.8K · 29 days
Posts/day
18.2
~128 per week
7d trend
-6.8%
vs previous week
Reactions/post
755.5
408,736 reactions, 263,828 reposts, 0 comments
Post length
167 chars
median 128 · 29 days
Posts analyzed
541
29 days
Ad reach
74.5K
24h avg
Churn / month
+149723
last month
Citation rate
8 081
citation index · 11,919 channels mentioned all time
Channel age
6 years 3 months
created 29.02.2020
Section 02 · Content analysis

What works best

Top posts by engagement & outsiders — to see what to repeat & what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

2.5M2.2M1.9M1.5M1.2M1.3MJun 251.5MJul 251.5MAug 251.6MSep 252.1MOct 252.2MNov 252MDec 251.9MJan 261.7MFeb 261.6MMar 261.5MApr 261.6MMay 262.2MJun 26
Period start
1 306 100
Now
2 126 973
Net growth
+820 873
Section 04 · Mentions

Who mentions the channel and how

Citation index 8 081 — channel popularity rating based on mentions. Considers both count & weight: a post from a 100k subs channel weighs more than from 1k. All-time mentions: 11 919 different channels. Below: countries, format, source channels, topics.

Countries mentioning you
Russia 95.9%
Ukraine 1.2%
Kazakhstan 0.4%
Uzbekistan 0.4%
Kyrgyzstan 0.3%
Format of mentions
Mentioned in a separate post 60.4%
In bundles with 2-5 channels 39.0%
In bundles with 6-10 channels 0.4%
In bundles with 11+ channels 0.3%
In suspicious channels (bots) 0.5%
Size of channels mentioning you
Micro-channels (up to 1K) 4.5%
1K–10K subs 28.5%
10K–30K subs 26.8%
30K–100K subs 21.2%
100K+ subs 19.0%
Topics of mentions
Humor & entertainment 16.1%
News & Media 14.5%
Shock content 10.7%
For adults 9.1%
Images and photos 5.0%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

59.4K
12h
74.5K
24h
+25% vs prev.
74.5K
48h
stable
105.3K
72h
+41% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel highlighted — see its place among niche neighbors.

Channel Subscribers
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
MHМосковская ХроникаYou 2.1M
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions were 8 381, they brought 1 214 481 new subs. Different metric from citation index above — here individual mention posts per period, there cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 40 13
0
November 2025 61 27
0
October 2025 6 681 3 271
333 740
Sep 2025 1 383 1 077
601 026
August 2025 87 52
174 182
July 2025 129 53
105 533
Total mentions
8 381
Months of data
6
Attracted subscribers
1 214 481
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 channels in category "News & Media» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

#86/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers better than 86% of niche
853K
231.3K 2 126 932 — your channel 2.9M
Avg reach / post better than 54% of niche
73K
3.1K 93 113 — your channel 344K
Citation index better than 75% of niche
2.5K
5 8 081 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Saturday

Audience most active on this day at 21:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 4.38% vs norm 5.5%. Try polls & interactive formats.

Effect
+1.1pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (organic integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Cross-post with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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