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★ PromtPress Public Report · Issue No. 001

Channel audit Moskvichka

Moskvichka
@moskvichca Glossy blog of a Moscow socialite: discussing beauty, men, and the capital, spiced with memes For ad inquiries: @Joe_barbaro_2 Our channels: @Scaletta_Agency We work with: @swaymedia, @Spiral_Yuri RKN:…
03.07.2026
Subscribers
508 855
+1769 per month
ERR (% see posts)
4.0%
per day 2.1%
Reach/post
20.6K
ad reach 10.4K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
508 855
Subscriber reach
4.04%
avg % of subs see post
Views/post
20.6K
median 17.9K · 29 days
Posts/day
7.6
~53 per week
7d trend
-55.7%
vs previous week
Reactions/post
278.3
total 62,896 reactions, 28,034 reposts, 1,484 comments
Post length
205 chars.
median 147 · 29 days
Posts analyzed
226
29 days
Ad reach
10.4K
24h avg
Churn / month
+1769
last month
Quotability
1 208
citation index · 2,838 channels mentioned all time
Channel age
2 years
created 03.07.2024
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart over the year. Key months show exact subscriber count. See which months the channel grew and which it lost subs.

593.4K460.9K328.4K195.8K63.3K106.2KJul 25106.2KAug 25112.6KSep 25209.7KOct 25221KNov 25246.6KDec 25273.7KJan 26268.3KFeb 26312.3KMar 26302.8KApr 26301.9KMay 26497KJun 26506.2KJul 26
Period start
106 161
Now
508 967
Net growth
+402 806
Section 04 · Mentions

Who mentions the channel and how

Citation index 1 208 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a 100k subs channel weighs more than from a 1k subs channel. Over all time, the channel was mentioned 2 838 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 99.0%
Ukraine 0.1%
Kazakhstan 0.0%
Belarus 0.0%
China 0.0%
Format mentioned in
Mentioned in a separate post 52.4%
In a bundle with 2-5 channels 45.4%
In a bundle with 6-10 channels 1.7%
In a bundle with 11+ channels 0.4%
In suspicious channels (bots) 0.2%
Size of channels mentioning
Micro-channels (up to 1K) 5.3%
1K–10K subs 51.4%
10K–30K subs 22.0%
30K–100K subs 12.2%
over 100K subs 9.1%
Topics mentioned in
News & Media 55.3%
Humor & entertainment 3.8%
Travel 3.4%
Esoterics 3.3%
Quotes 3.3%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays relevant.

7.8K
in 12 hours
10.4K
in 24 hours
+33% vs prev.
14.3K
in 48 hours
+38% vs prev.
19.4K
in 72 hours
+35% vs prev.
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
M-Moscow - where to go | Poster 1.2M
AWAmazing World and Travel 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 563.8K
AEAEROFLOT 525.6K
MOMoskvichkaYou 508.9K
TUTutu 501.7K
JPYandex Travel 499.9K
AllDiscount wagon 432.9K
3|333bet.cc | Official ® 406K
SPWays to travel almost free (RU) | Vandrouki, Вандруки, вандроки — это мы 401.7K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 1 269, they brought 218 945 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 3 3
7 218
December 2025 1 1
30 839
Nov 2025 12 12
39 142
Oct 2025 24 19
30 891
Sep 2025 1 026 573
101 792
August 2025 203 191
9 063
Total mentions
1 269
Months of data
6
Attracted subscribers
218 945
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Travel» (Russia) and compared your channel. Gray band — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#6/ 100
Position in niche
Channel in top 6% of Russia travel
Subscribers better than 90% of niche
158K
52.1K 508 855 — your channel 522.8K
Avg reach / post better than 54% of niche
13.2K
2K 20 582 — your channel 102.7K
Citation index better than 89% of niche
76
0 1 208 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and return to this report in a month.

01

Main post of the week — on Sunday

Audience is most active on this day at 20:00 MSK.

Effect
Best window for a key post
02

ER below niche benchmark — rethink formats

Current ER 4.04% vs norm 7.5%. Try polls & interactive formats.

Effect
+3.5pp ER
03

System traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Cross-post with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. To go further — run ads through us and hit your growth plan in a month.

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