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★ PromtPress Public Report · Issue # 001

Channel audit Typical Moscow

Typical Moscow
@moskva_only Channel about Moscow lifestyle. @moskva_onlybot — send news Collaboration: @namebogdan Assistant: @mossovet Working with @Spiral_Yuri RKN: https://clck.ru/3Mfom6
08.06.2026
Subscribers
1 003 920
-3341 per month
ERR (% see posts)
3.0%
per day 1.3%
Reach/post
27.8K
ad reach 13.4K/24h
or just forward this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
1 003 920
—
Subs reach
2.77%
avg % subs see post
Views/post
27.8K
median 25.6K · 29 days
Posts/day
8.7
~61 per week
7d trend
-13.5%
vs previous week
Reactions/post
399.2
total 102,603 reactions, 36,656 reposts, 0 comments
Post length
224 chars
median 191 · 29 days
Posts analyzed
257
29 days
Ad reach
13.4K
24h avg
Churn / month
-3341
last month
Citation rate
3 626
citation index · 4,866 channels mentioned it ever
Channel age
2 years 11 months
created 16.06.2023
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth graph for the year. Key months show exact subscriber count. See which months the channel gained and lost subs.

1.2M1M841.9K650.9K459.8K608.7KJun 25704.5KJul 251.1MAug 251MSep 251MOct 251MNov 251MDec 251MJan 261MFeb 261MMar 261MApr 261MMay 261MJun 26
Start of period
608 748
Now
1 003 920
Net growth
+395 172
Section 04 · Citations

Who mentions the channel and how

Citation index 3 626 — channel popularity rating based on mentions. Considers not only count but also weight of mentioners: a post from a 100k subs channel weighs more than from 1k subs. All time channel was mentioned 4 866 different channels. Below: from which countries, in what format, from which channels, and in which topic.

Countries mentioning
Russia 95.5%
Ukraine 1.6%
Kazakhstan 0.4%
Uzbekistan 0.4%
Kyrgyzstan 0.2%
Format of mentions
Mentioned in a separate post 74.0%
In collections with 2-5 channels 18.6%
In collections with 6-10 channels 0.0%
In collections with 11+ channels 7.4%
In suspicious channels (bots) 0.6%
Size of channels mentioning
Micro-channels (up to 1K) 8.0%
1K to 10K subs 24.3%
10K to 30K subs 25.3%
30K to 100K subs 23.1%
over 100K subs 19.4%
Topics of mentions
Humor & entertainment 17.0%
News & Media 15.3%
For adults 11.8%
Shock content 7.0%
Images and photos 4.9%
Section 05 · Ad potential

How long a post brings reach

Avg reach of an ad post over time since publication. Helps estimate how long placement should 'live'.

10.3K
in 12 hours
13.4K
in 24 hours
+30% vs prev.
16.9K
in 48 hours
+26% vs prev.
31.7K
in 72 hours
+87% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
Avg.Media Russia (non-Moscow) 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
TMTypical MoscowYou 1M
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 701, they brought 575 670 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 0 0
17 833
November 2025 0 0
22 361
October 2025 0 0
10 232
Sep 2025 0 0
12 562
August 2025 1 1
9 224
July 2025 700 691
503 458
Total mentions
701
Months of data
6
Attracted subscribers
575 670
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "News & Media» (Russia) and compared your channel against them. Gray band shows the range where 80% of niche channels fall (p10 to p90). Black vertical line is the median. Red dot is your channel.

#86/ 100
Position in niche
Channel in the lower half of the ranking
Subscribers better than 54% of niche
853K
231.3K 1 003 920 — your channel 2.9M
Avg reach/post 62% below median 
73K
3.1K 27 765 — your channel 344K
Citation index better than 55% of niche
2.5K
5 3 626 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and revisit this report in a month.

01

Main post of the week — on Saturday

Audience is most active on this day and at 22:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 2.77% vs norm 5.5%. Try polls and interactive formats.

Effect
+2.7pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Exchange posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

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