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★ PromtPress Public Report · Issue № 001

Channel audit Moscow on Max

Moscow on Max
@mosjournal We show unusual places, interesting events and secrets of the capital. Send interesting stuff: @mosmediabot Integrations & collabs: @todaycast Channel collaborates with @Tgpodbor_official RKN:…
08.06.2026
Subscribers
416 355
-10403 per month
ERR (% see posts)
6.0%
per day 4.5%
Reach/post
24.5K
ad reach 18.7K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
416 355
Subs reach
5.88%
avg % subs see post
Views/post
24.5K
median 22.2K · 29 days
Posts/day
16.1
~113 per week
7d trend
-9.1%
vs previous week
Reactions/post
220.7
only 106,176 reactions, 91,646 reposts, 0 comments
Post length
214 chars
median 168 · 29 days
Posts analyzed
481
29 days
Ad reach
18.7K
24h avg
Churn / month
-10403
last month
Quotability
1 269
citation index · 8,188 channels mentioned ever
Channel age
3 years 9 months
created 08/14/2022
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

595.5K546.9K498.4K449.8K401.2K467.5KJun 25483.5KJul 25533.8KAug 25514.7KSep 25473.7KOct 25547.4KNov 25508.1KDec 25477.1KJan 26446.9KFeb 26452.4KMar 26442.5KApr 26430KMay 26418.6KJun 26
Start of period
467 456
Now
416 366
Net growth
-51 090
Section 04 · Mentions

Who mentions the channel and how

Citation index 1 269 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time channel mentions: 8 188 different channels. Below — from which countries, in what format, from which channels, and in which topics.

Countries mentioning you
Russia 94.7%
Ukraine 1.2%
Kazakhstan 0.5%
Uzbekistan 0.4%
Kyrgyzstan 0.2%
Format of mentions
Mentioned in a separate post 31.6%
In collections with 2-5 channels 15.0%
In collections with 6-10 channels 0.0%
In collections with 11+ channels 53.3%
In suspicious channels (bots) 1.3%
Size of channels mentioning you
Micro-channels (up to 1K) 5.6%
1K–10K subs 38.6%
10K–30K subs 29.0%
30K–100K subs 19.0%
over 100K subs 7.7%
Topics of mentions
Humor & entertainment 17.7%
News & Media 14.6%
For adults 13.6%
Quotes 6.2%
Images & photos 5.8%
Section 05 · Ad potential

How long a post brings reach

Avg reach of an ad post by time since publication. Helps estimate how long a placement should «live».

14.8K
in 12 hours
18.7K
in 24 hours
+26% vs prev
19.5K
in 48 hours
+4% vs prev
24.5K
in 72 hours
+26% vs prev
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic and audience. Your channel is highlighted — see its place among niche neighbors.

Channel Subscribers
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
MNMoscow on MaxYou 416.4K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions were 866, they brought 232 987 new subs. This is a different metric than the citation index above — here it's individual mention posts per period, there it's a cumulative rating.

Period Mentions Channels Brought subs
Dec 2025 28 26
2 295
November 2025 2 2
87
October 2025 16 14
89 712
September 2025 0 0
0
August 2025 14 11
35 234
Jul 2025 806 805
105 659
Total mentions
866
Months of data
6
Attracted subs
232 987
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 channels in category "News & Media» (Russia) and compared your channel. Gray band shows the range for 80% of niche channels (p10 to p90). Black vertical line is the median. Red dot is your channel.

#86/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers 51% below median
853K
231.3K 416 355 — your channel 2.9M
Avg reach / post 66% below median
73K
3.1K 24 470 — your channel 344K
Citation index 49% below median
2.5K
5 1 269 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check them off and revisit this report in a month.

01

Top post of the week — on Saturday

Audience is most active on this day at 12:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in a few minutes using public data. If you want to go further — run ads through us and hit your growth plan in a month.

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