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★ PromtPress Public Report · Issue # 001

Channel audit First Moscow

First Moscow
@mosguru First channel about Moscow. Ads: @mossovet Work with @bidfox_news, @Tgpodbor_official, @swaymedia, @Spiral_Yuri Suggest news: @InboxmskBot RKN: https://clck.ru/3S44Ab
08.06.2026
Subscribers
3 082 706
+32637 per month
ERR (% see posts)
3.0%
per day 2.4%
Reach/post
73.8K
ad reach 73.8K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle shows the period.

Subscribers
3 082 706
Subs reach
2.4%
avg % subs see post
Views/post
73.8K
median 71.2K · 28 days
Posts/day
22.8
~160 per week
7d trend
-0.0%
vs previous week
Reactions/post
477.5
total 310 369 reactions, 225 664 reposts, 9 344 comments
Post length
191 chars
median 132 · 28 days
Posts analyzed
650
28 days
Ad reach
73.8K
24h avg
Churn / month
+32637
last month
Citation rate
8 379
citation index · 10 020 channels mentioned ever
Channel age
4 years 3 months
created 24.02.2022
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Yearly subscriber growth chart. Key months show exact subs. See which months grew or lost subs.

3.3M3M2.7M2.4M2M2.5MJun 252.4MJul 252.3MAug 252.2MSep 252.3MOct 253MNov 253MDec 253MJan 263MFeb 263.1MMar 263MApr 263MMay 263.1MJun 26
Period start
2 516 775
Now
3 082 728
Net growth
+565 953
Section 04 · Citations

Who & how mentions the channel

Citation index 8 379 — channel popularity rating based on mentions. Considers both count & weight: a post from a 100k subs channel weighs more than from 1k. All-time mentions: 10 020 different channels. Below — from which countries, format, channels, topics.

Countries mentioning you
Russia 94.9%
Ukraine 1.7%
Uzbekistan 0.4%
Kazakhstan 0.4%
Kyrgyzstan 0.2%
Format of mentions
Mentioned in a separate post 72.4%
In collections with 2-5 channels 27.5%
In collections with 6-10 channels 0.0%
In collections with 11+ channels 0.1%
In suspicious channels (cheating) 0.5%
Size of channels mentioning you
Micro-channels (up to 1K) 6.8%
1K–10K subs 25.5%
10K–30K subs 25.9%
30K–100K subs 22.8%
over 100K subs 19.0%
Topics of mentions
Humor & entertainment 17.8%
News & Media 14.8%
For adults 11.3%
Shock content 8.3%
Images & photos 4.5%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

55.4K
in 12 hours
73.8K
in 24 hours
+33% vs prev.
73.8K
in 48 hours
stable
84.6K
in 72 hours
+15% vs prev.
Section 06 · Competitors

Who you compete with

11 nearby channels by topic & audience. Your channel highlighted — see its rank among niche peers.

Channel Subscribers
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moscowach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst MoscowYou 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
MNMoscow News 2.7M
MSMoscow today 2.7M
M2Moscow 24/ 2.2M
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 996, they brought 1 311 428 new subs. Different from citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 153 52
24 800
Nov 2025 183 70
143 957
Oct 2025 156 85
891 761
Sep 2025 142 74
250 910
August 2025 166 84
0
July 2025 196 100
0
Total mentions
996
Months of data
6
Attracted subscribers
1 311 428
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in category «News & Media» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#86/ 100
Position in niche
Channel in bottom half of ranking
Subscribers better than 90% of niche
853K
231.3K 3 082 706 — your channel 3.4M
Avg reach / post better than 50% of niche
73K
3.1K 73 840 — your channel 344K
Citation index better than 76% of niche
2.5K
5 8 379 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — Sunday

Audience most active on this day & at 06:00 MSK.

Effect
Best window for important post
02

ER below niche benchmark — rethink formats

Current ER 2.4% vs norm 5.5%. Try polls & interactive formats.

Effect
+3.1pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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