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★ PromtPress Public Report · Issue # 001

Channel audit Moscow Fashion Week

Moscow Fashion Week
@mosfweek Official site: https://moscowfashion.ru/ RKN https://gosuslugi.ru/snet/67b5b8b562d24f3a23ee1afb #ILDKJ
09.07.2026
Subscribers
21 316
-122 per month
ERR (% see posts)
9.0%
daily 3.2%
Reach/post
1.9K
ad reach 672/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
21 316
Subscriber reach
8.91%
avg % of subs see post
Views/post
1.9K
median 1.6K · 28 days
Posts/week
7.0
for period
7d trend
-48.4%
vs previous week
Reactions/post
17.6
493 reactions, 391 reposts, 0 comments
Post length
665 chars
median 640 · 28 days
Posts analyzed
28
28 days
Ad Reach
672
24h avg
Churn / month
-122
last month
Citation rate
573
citation index · 1,288 channels mentioned it ever
Channel age
4 years 2 months
created 21.04.2022
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained and lost subs.

22.8K21.6K20.5K19.3K18.1K18.5KJul 2518.5KAug 2520.8KSep 2520.8KOct 2520.7KNov 2520.6KDec 2520.4KJan 2620.4KFeb 2620.6KMar 2621.9KApr 2621.6KMay 2621.5KJun 2621.4KJul 26
Period start
18 495
Now
21 317
Net growth
+2 822
Section 04 · Mentions

Who mentions the channel and how

Citation index 573 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time channel mentions: 1 288 different channels. Below: from which countries, formats, channels, and topics.

Countries mentioning you
Russia 96.3%
Ukraine 0.1%
Belarus 0.0%
Uzbekistan 0.0%
Kazakhstan 0.0%
Format of mentions
Mentioned in a separate post 63.6%
In collections with 2-5 channels 35.0%
In collections with 6-10 channels 0.9%
In collections with 11+ channels 0.5%
In suspicious channels (bot-boosted) 4.9%
What size channels mention you
Micro-channels (up to 1K) 35.1%
1K–10K subs 35.7%
10K–30K subs 18.1%
30K–100K subs 7.2%
over 100K subs 3.9%
Topics where mentioned
Fashion & Beauty 47.7%
News & Media 11.4%
Politics 7.5%
Blogs 7.4%
Other 4.5%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post over time since publication. Helps estimate how long a placement should «live».

580
12h
672
24h
+16% vs prev.
917
48h
+36% vs prev.
1K
72h
+12% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
ZYGolden Apple 1.1M
NNFound on Wildberries 635.3K
MIMIXIT.RU 614.6K
M|Manicure | Nails 573.8K
NNFinds on Wildberries / WB 537.2K
EMElena Mixit 521.6K
GDFacial exercises 472.5K
PMFashion | Trends 437.6K
PRPrimebery 398.9K
NWFinds WB|OZON 393.5K
MNMoscow Fashion WeekYou 21.3K
Section 07 · Mention Dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 405, they brought 2 634 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
January 2026 5 4
92
December 2025 19 18
4
November 2025 3 3
38
October 2025 20 16
28
September 2025 147 89
331
August 2025 211 111
2 141
Total mentions
405
Months in data
6
Attracted subscribers
2 634
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category «Fashion & Beauty» (Russia) and compared your channel. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 88% below median
171.1K
58.4K 21 316 — your channel 512.2K
Avg reach / post 86% below median
13.4K
836 1 899 — your channel 109.1K
Citation index better than 63% of niche
136
0 573 — your channel 1.9K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and return to this report in a month.

01

Top post of the week — on Tuesday

Audience is most active on this day at 17:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions typically boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Quarterly cross-post with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

Want us to do this PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — run ads through us and close your growth plan in a month.

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