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★ PromtPress Public Report · Issue № 001

Channel audit Moscow in Detail • Poster

Moscow in Detail • Poster
@mosdetail We love Moscow and show it in every detail. Where to go, what to see, and how to enjoy a day in the capital Ads: @masha_msktoday Partnerships: @swaymedia
10.07.2026
Subscribers
232 226
+68086 per month
ERR (% see posts)
18.0%
per day 13.7%
Reach/post
41.7K
ad reach 31.9K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
232 226
Subs reach
17.96%
avg % subs see post
Views/post
41.7K
median 44.3K · 29 days
Posts/wk
23.0
over period
7d trend
+1.3%
vs previous week
Reactions/post
184.9
total 17,936 reactions, 33,378 reposts, 0 comments
Post length
234 chars
median 190 · 29 days
Posts analyzed
97
29 days
Ad reach
31.9K
24h avg
Churn / month
+68086
over last month
Citation rate
45
citation index · 946 channels mentioned all time
Channel age
1 year 1 month
created 27.05.2025
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained and lost subs.

447.6K335.7K223.8K111.9K03.4KOct 25375.7KNov 25358.7KDec 25347.9KJan 26318.4KFeb 26308.2KMar 26249KApr 26145.9KMay 26170KJun 26171.2KJul 26
Period start
3 375
Now
232 226
Net growth
+228 851
Section 04 · Mentions

Who mentions the channel and how

Citation index 45 — channel popularity rating based on mentions. Considers both count and weight of mentioning channels: a post from a 100K sub channel weighs more than from a 1K sub one. All time channel mentioned 946 different channels. Below — countries, formats, channels, and topics.

Countries mentioning
Russia 95.5%
Uzbekistan 0.2%
Belarus 0.1%
Kyrgyzstan 0.1%
Kazakhstan 0.1%
Mention format
Mentioned in a separate post 9.0%
In collections with 2-5 channels 88.7%
In collections with 6-10 channels 0.0%
In collections with 11+ channels 2.3%
In suspicious channels (bot activity) 0.0%
What size channels mention
Micro-channels (up to 1K) 19.3%
1–10K subs 64.1%
10–30K subs 14.6%
30–100K subs 1.5%
over 100K subs 0.6%
Mention topics
News & Media 55.4%
Telegram 11.2%
Fashion & beauty 8.4%
Sports 6.4%
Video & movies 3.1%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays relevant.

25.7K
within 12 hours
31.9K
in 24h
+24% vs prev.
37.9K
in 48h
+19% vs prev.
38.7K
in 72h
+2% vs prev.
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
اخاخبارفوری خبرفوری جنگ امریکا فوری 6M
خࡆخبرفوری ࡆ اخبارفوری ࡆ جنگ فوری امریکا 4.7M
خبخبرفوری 4.5M
کاکانال اخبارفوری ࡆ خبرفوری 4.4M
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvich • Moscow News 3.8M
M-Moscow is interesting 3.4M
PMFirst Moscow 3.2M
TPTrukha⚡️Ukraine 3.1M
MVMoscow in Detail • PosterYou 232.2K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 994, they brought 415 604 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's a cumulative rating.

Period Mentions Channels Brought subs
January 2026 0 0
218
December 2025 92 91
27 515
Nov 2025 23 17
11 610
Oct 2025 879 877
376 261
September 2025 0 0
0
August 2025 0 0
0
Total mentions
994
Months of data
6
Acquired subs
415 604
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «News & Media» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10-p90). Black vertical = median. Red dot = your channel.

Subscribers 82% below median
1.3M
501K 232 226 — your channel 4.1M
Avg reach / post 51% below median
85.3K
744 41 702 — your channel 438.6K
Citation index 98% below median
1.8K
0 45 — your channel 11.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Wednesday

Audience is most active on this day and at 22:00 MSK.

Effect
Best window for an important post
02

System traffic purchase

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts quarterly with channels in the same niche. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in a few minutes using public data. If you want to go further — run ads through us and hit your growth plan in a month.

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