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★ PromtPress Public Report · Issue № 001

Channel audit Moscow+

Moscow+
@moscowplus This city never sleeps, and we help you not miss the best stuff Ads: @tonyKPI Work with: @swaymedia, @Spiral_Yuri RKN: https://clck.su/CTwPf
08.06.2026
Subscribers
1 207 265
-740 per month
ERR (% see posts)
6.0%
per day 4.4%
Reach/post
60.1K
ad reach 53.5K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
1 207 265
—
Subscriber reach
4.98%
avg % subs see post
Views/post
60.1K
median 60.9K · 29 days
Posts/day
12.5
~87 per week
7d trend
-13.6%
vs previous week
Reactions/post
640.0
total 236,174 reactions, 122,870 reposts, 6,630 comments
Post length
212 chars.
median 204 · 29 days
Posts analyzed
369
29 days
Ad reach
53.5K
24h avg
Churn / month
-740
last month
Citation rate
2 228
citation index · 3,177 channels mentioned ever
Channel age
2 years 11 months
created 15.06.2023
Section 02 · Content analysis

What works best

Top posts by engagement & outsiders — to see what to repeat & what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

2.3M2M1.7M1.4M1.1M2.1MJun 251.9MJul 251.7MAug 251.6MSep 251.5MOct 251.5MNov 251.5MDec 251.4MJan 261.3MFeb 261.2MMar 261.2MApr 261.2MMay 261.2MJun 26
Period start
2 110 536
Now
1 207 266
Net growth
-903 270
Section 04 · Mentions

Who mentions the channel and how

Citation index 2 228 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All time the channel was mentioned 3 177 different channels. Below: from which countries, format, channels, topics.

Countries mentioning
Russia 95.3%
Ukraine 1.9%
Kazakhstan 0.2%
Uzbekistan 0.2%
Kyrgyzstan 0.1%
Format of mentions
Mentioned in a separate post 68.2%
In collections with 2-5 channels 30.7%
In collections with 6-10 channels 0.6%
In collections with 11+ channels 0.5%
In suspicious channels (bot farms) 0.8%
Size of channels mentioning
Micro-channels (up to 1K) 7.1%
1K–10K subs 22.2%
10K–30K subs 24.1%
30K–100K subs 22.2%
over 100K subs 24.5%
Topics where mentioned
Humor & entertainment 23.3%
News & Media 17.0%
Shock content 8.1%
Images and photos 6.8%
For adults 6.4%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

43.8K
12h
53.5K
24h
+22% vs prev.
53.5K
48h
stable
60.7K
72h
+13% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moscowch • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
MOMoscow+You 1.2M
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months such mentions were 179, they brought 89 626 new subs. Different from citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 1 1
0
Nov 2025 15 5
9 183
Oct 2025 62 25
72 820
Sep 2025 12 12
2 423
August 2025 33 18
5 200
July 2025 56 19
0
Total mentions
179
Months of data
6
Attracted subscribers
89 626
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "News & Media» (Russia) and saw how your channel compares. Gray band — range where 80% of niche channels fall (p10 to p90). Black vertical — median. Red dot — your channel.

#86/ 100
Rank in niche
Channel in the bottom half of the ranking
Subscribers better than 60% of niche
853K
231.3K 1 207 265 — your channel 2.9M
Avg reach / post worse than median by 18%
73K
3.1K 60 142 — your channel 344K
Citation index worse than median by 11%
2.5K
5 2 228 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and return to this report in a month.

01

Top post of the week — on Sunday

Audience most active on this day at 09:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 4.98% vs norm 5.5%. Try polls & interactive formats.

Effect
+0.5pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Cross-post with similar channels quarterly. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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