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★ PromtPress Public Report · Issue № 001

Channel audit Moscow now

Moscow now
@moscowow Main Telegram channel about Moscow. Send exclusives: @moscowaskbot Partnerships: @maks_moscow Included in RKN registry: https://rkn.link/296
08.06.2026
Subscribers
635 677
-6283 per month
ERR (% see posts)
7.0%
last day 5.1%
Reach/post
38.8K
ad reach 32.2K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
635 677
Subs reach
6.1%
avg % subs see post
Views/post
38.8K
median 38.6K · 29 days
Posts/day
16.9
~118 per week
7d trend
-14.1%
vs previous week
Reacts/post
MTProto only
Post length
190 chars
median 154 · 29 days
Posts analyzed
507
29 days
Ad reach
32.2K
avg per 24h
Churn / month
-6283
last month
Citation rate
2 814
citation index · 6,128 channels mentioned ever
Channel age
7 years 6 months
created 03.12.2018
Section 02 · Content analysis

What works best

Top posts by engagement & outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

755.2K679.5K603.8K528K452.3K476KJun 25637.4KJul 25640.2KAug 25677.6KSep 25676.8KOct 25700.6KNov 25667.9KDec 25653.5KJan 26634.7KFeb 26650.8KMar 26668.9KApr 26643.2KMay 26638.1KJun 26
Period start
475 970
Now
635 718
Net growth
+159 748
Section 04 · Mentions

Who mentions the channel and how

Citation index 2 814 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time channel mentions: 6 128 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 95.8%
Ukraine 1.4%
Uzbekistan 0.2%
Kazakhstan 0.2%
Kyrgyzstan 0.1%
Format of mentions
Mentioned in a separate post 79.9%
In digests with 2-5 channels 19.7%
In digests with 6-10 channels 0.1%
In digests with 11+ channels 0.3%
In suspicious channels (bots) 0.4%
Size of channels mentioning
Micro-channels (up to 1K) 10.6%
1K–10K subs 29.7%
10K–30K subs 21.4%
30K–100K subs 20.7%
over 100K subs 17.7%
Topics where mentioned
News & Media 21.6%
Humor & entertainment 12.8%
For adults 7.8%
Images & photos 5.2%
Educational 5.2%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

26K
last 12h
32.2K
last 24h
+24% vs prev.
32.3K
last 48h
stable
40.9K
last 72h
+27% vs prev.
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic & audience. Your channel is highlighted — see where it ranks among niche neighbors.

Channel Subscribers
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvich • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
MSMoscow nowYou 635.7K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 161, they brought 143 834 new subs. This is a different metric than the citation index above — here are individual mention posts for the period, while that is a cumulative rating.

Period Mentions Channels Brought subs
December 2025 11 9
1 828
Nov 2025 17 11
0
Oct 2025 38 26
37 791
September 2025 29 18
15 871
August 2025 36 22
46 497
July 2025 30 22
41 847
Total mentions
161
Months of data
6
Attracted subs
143 834
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 channels in category "News & Media» (Russia) and compared your channel. Gray band shows range where 80% of niche channels fall (p10 to p90). Black vertical line is median. Red dot is your channel.

#86/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers 25% below median
853K
231.3K 635 677 — your channel 2.9M
Avg reach / post 47% below median
73K
3.1K 38 755 — your channel 344K
Citation index better than 51% of niche
2.5K
5 2 814 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check them off and revisit this report in a month.

01

Top post of the week — on Sunday

Audience most active on this day at 11:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One poll per week on a hot topic is an easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Cross-post with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

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