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★ PromtPress Public Report · Issue № 001

Channel audit Moscow Digest

Moscow Digest
@moscowmedia Media about Moscow and its rhythm. We talk about people, places, and events that make the capital lively, smart, and interesting. Ads: t.me/pricemos/619 Registration RKN: clck.ru/3TGTDt
03.07.2026
Subscribers
562 558
-27858 per month
ERR (% who see posts)
2.0%
in 24 hours 0.9%
Reach/post
8.3K
ad reach 5.2K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card — a separate channel health indicator. Subtitle shows the period it covers.

Subscribers
562 558
Subs reach
1.48%
avg % subs see post
Views/post
8.3K
median 8.6K · 29 days
Posts/week
24.4
over period
7d Trend
-18.0%
vs prev week
Reactions/post
88.2
total 8,995 reactions, 5,284 reposts, 0 comments
Post length
280 chars
median 234 · 29 days
Posts analyzed
102
29 days
Ad reach
5.2K
24h avg
Churn / month
-27858
over last month
Citation Rate
7
citation index · 84 channels mentioned all time
Channel age
8 months 13 days
created 20.10.2025
Section 02 · Content Analysis

What Works Best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months gained subs and which lost them.

1.3M981K654K327K069.2KOct 251.1M979.5KDec 25908.2KJan 26773.9KFeb 26667.2KMar 26613.9KApr 26612.6KMay 26591.6KJun 26563.7KJul 26
Period start
69 171
Now
562 558
Net Growth
+493 387
Section 04 · Mentions

Who mentions the channel and how

Citation index 7 — channel popularity rating based on mentions. Considers not just count but weight of mentioners: a post from a 100K sub channel «weighs» more than from 1K sub. All time channel was mentioned by 84 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 100.0%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mention format
Mentioned in a separate post 32.2%
In bundles with 2-5 channels 62.7%
In bundles with 6-10 channels 1.7%
In bundles with 11+ channels 3.4%
In suspicious channels (bots) 0.0%
Size of channels mentioning
Micro-channels (up to 1K) 44.1%
1–10K subs 44.1%
10–30K subs 3.4%
30–100K subs 1.7%
over 100K subs 6.8%
Topics where mentioned
News & Media 18.6%
Betting 18.6%
Other 16.9%
Telegram 15.3%
Blogs 10.2%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays relevant.

4K
in 12 hours
5.2K
in 24 hours
+30% vs prev
6.5K
in 48 hours
+25% vs prev
7.4K
in 72 hours
+14% vs prev
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its place among niche neighbors.

Channel Subscribers
M-Moscow - Where to Go | Events 1.2M
AWAmazing World and Travel 1.2M
Pobeda Airlines 1.1M
MDMoscow DigestYou 562.6K
AEAEROFLOT 525.6K
MOMuscovite 506.1K
TUTutu 501.7K
JPYandex Travels 499.9K
SunDiscount train 432.9K
3|333bet.cc | Official ® 406K
SPWays to Travel Almost Free (RU) | Vandrouki, Vandruki, vandroki — that's us 401.7K
Section 07 · Mention Trends

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 4 months such mentions were 42, they brought 1 076 472 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's cumulative rating.

Period Mentions Channels Brought subs
January 2026 3 3
0
December 2025 9 9
12 611
November 2025 4 4
29 169
October 2025 26 21
1 034 692
Total mentions
42
Months of data
4
Acquired subs
1 076 472
Section 08 · Niche Comparison

Where channel ranks in its league

Took top-100 channels in category «Travel» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

#4/ 100
Rank in niche
Channel in top 4% travel Russia
Subscribers top 90% of niche
158K
52.1K 562 558 — your channel 618.8K
Avg Reach / Post 37% below median
13.2K
2K 8 306 — your channel 102.7K
Citation index 91% below median
76
0 7 — your channel 1.6K
Section 09 · Strategy

What to Do Right Now

5 priority actions sorted by expected impact. Check them off and revisit this report in a month.

01

Top post of the week — on Monday

Audience most active on this day at 10:00 MSK.

Effect
Best window for important posts
02

ER below niche benchmark — rethink formats

Current ER 1.48% vs norm 7.5%. Try polls and interactive formats.

Effect
+6.0pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls and interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Cross-post with same-niche channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in a few minutes from public data. Want to go further? Run ads with us and hit your growth plan in a month.

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