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★ PromtPress Public Report · Issue № 001

Channel audit Moscow under the heel

Moscow under the heel
@moscowheel Moscow under the heel — and it suits her. Moscow's biggest channel about life, style and freedom of Moscow girls. For collaboration and ads: @merustg Work with: @swaymedia…
08.06.2026
Subscribers
863 104
-62579 per month
ERR (% see posts)
9.0%
per day 6.3%
Reach/post
71.2K
ad reach 54.6K/24h
or just forward the link to this page
Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
863 104
Subs reach
8.25%
avg % subs see post
Views/post
71.2K
median 72.8K · 29 days
Posts/day
7.2
~50 per week
7d trend
-0.9%
vs previous week
Reactions/post
1416.4
total 300,268 reactions, 63,422 reposts, 0 comments
Post length
231 chars
median 222 · 29 days
Posts analyzed
212
29 days
Ad reach
54.6K
24h avg
Churn / month
-62579
last month
Mention rate
458
citation index · 2,620 channels mentioned all time
Channel age
11 months 14 days
created 25.06.2025
Section 02 · Content Analysis

What works best

Top posts by engagement & outsiders — to see what to repeat and what to drop.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

1.6M1.2M782.2K391.1K015Jan 261MFeb 261.2MMar 261.1MApr 26945KMay 26875.8KJun 26
Start of period
15
Now
863 139
Net growth
+863 124
Section 04 · Mentions

Who mentions the channel and how

Citation index 458 — channel popularity rating based on mentions. Considers both count and weight of mentioners: a post from a 100K channel weighs more than from a 1K channel. All-time mentions 2 620 different channels. Below — by country, format, channel, and topic.

Mention countries
Russia 97.9%
Kazakhstan 0.4%
Belarus 0.2%
Ukraine 0.1%
Kyrgyzstan 0.1%
Format of mentions
Mentioned in a separate post 2.5%
In bundles with 2-5 channels 97.4%
In bundles with 6-10 channels 0.0%
In bundles with 11+ channels 0.1%
In suspicious channels (bots) 0.0%
Size of channels that mention
Micro-channels (up to 1K) 17.2%
1–10K subs 58.0%
10–30K subs 11.9%
30–100K subs 7.9%
over 100K subs 5.0%
Topics of mentions
Esoterics 33.6%
News & Media 13.2%
Quotes 6.6%
Fashion & Beauty 6.5%
Humor & entertainment 5.9%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

44.4K
in 12 hours
54.6K
in 24 hours
+23% vs prev.
63.8K
in 48 hours
+17% vs prev.
69.1K
in 72 hours
+8% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
PELive • News 4.1M
TLTopor Live 4.1M
M•Moskvich • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
MPMoscow under the heelYou 863.1K
Section 07 · Niche Comparison

Where the channel ranks in its league

Took top-100 channels in category «News & Media» (Russia) and compared your channel. Gray band: range for 80% of niche channels (p10–p90). Black line: median. Red dot: your channel.

#86/ 100
Rank in niche
Channel in the bottom half of the ranking
Subscribers better than 50% of niche
853K
231.3K 863 104 — your channel 2.9M
Avg reach / post 2% below median
73K
3.1K 71 229 — your channel 344K
Citation index 82% below median
2.5K
5 458 — your channel 14.7K
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — Sunday

Audience most active on this day at 10:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One weekly poll on a hot topic is an easy win.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts with same-segment channels quarterly. Not daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

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