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★ PromtPress Public Report · Issue № 001

Channel audit Moscowach • Moscow News

Moscowach • Moscow News
@moscowach The best and largest channel about Moscow Send news: @moscowachnewsbot Ads: t.me/pricemos/620 Special offers: @giorgi We on Max: https://max.ru/moscowach Registration in RKN: clck.ru/3FTixA
08.06.2026
Subscribers
3 860 325
-78203 per month
ERR (% see posts)
8.0%
daily 7.0%
Reach/post
275.6K
ad reach 272K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
3 860 325
Subs reach
7.14%
avg % subs see post
Views/post
275.6K
median 274.6K · 29 days
Posts/day
19.5
~137 per week
7d trend
-11.3%
vs previous week
Reacts/post
2965.8
total 1,705,309 reactions, 871,165 reposts, 20,298 comments
Post length
222 chars
median 208 · 29 days
Posts analyzed
575
29 days
Ad reach
272K
24h avg
Churn / month
-78203
last month
Citation rate
6 311
citation index · 14,829 channels mentioned ever
Channel age
5 years 5 months
created 05.01.2021
Section 02 · Content Analysis

What works best

Top posts by engagement & outsiders — to see what to repeat & what to drop.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

5.6M5.1M4.7M4.2M3.7M4.8MJun 254.4MJul 255MAug 255MSep 255.2MOct 255MNov 255.1MDec 255.1MJan 264.7MFeb 264.4MMar 264.1MApr 264MMay 263.9MJun 26
Period start
4 831 153
Now
3 860 369
Net growth
-970 784
Section 04 · Citations

Who mentions the channel and how

Citation index 6 311 — channel popularity rating based on mentions. Considers not only count but also weight of mentioners: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time channel mentions: 14 829 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 94.5%
Ukraine 1.5%
Uzbekistan 0.5%
Belarus 0.3%
Kazakhstan 0.1%
Format of mentions
Mentioned in a separate post 57.8%
In bundles with 2-5 channels 30.1%
In bundles with 6-10 channels 2.7%
In bundles with 11+ channels 9.3%
In suspicious channels (bots) 3.9%
Size of channels mentioning
Micro-channels (up to 1K) 34.2%
1–10K subs 20.3%
10–30K subs 14.8%
30–100K subs 15.6%
over 100K subs 15.1%
Topics where mentioned
News & Media 33.3%
Humor & entertainment 9.6%
Politics 8.8%
Telegram 5.2%
Blogs 5.0%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should 'live'.

220.5K
12h
272K
24h
+23% vs prev.
272K
48h
stable
290.3K
72h
+7% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its place among niche neighbors.

Channel Subscribers
PELive • News 4.1M
TLTopor Live 4.1M
M•Moscowach • Moscow NewsYou 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
M2Moscow 24/ 2.2M
Section 07 · Mention Dynamics

How often the channel is mentioned

Each month we track posts in other channels that mention yours. Over the last 6 months such mentions were 2 598, they brought 2 102 808 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's a cumulative rating.

Period Mentions Channels Brought subs
December 2025 624 130
345 773
Nov 2025 462 101
286 200
Oct 2025 482 101
165 114
September 2025 451 106
356 451
August 2025 294 122
278 175
July 2025 285 136
671 095
Total mentions
2 598
Months of data
6
Attracted subs
2 102 808
Section 08 · Niche Comparison

Where channel stands in its league

Top-100 channels in category "News & Media» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#86/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers better than 90% of niche
853K
231.3K 3 860 325 — your channel 4.2M
Avg reach / post better than 90% of niche
73K
3.1K 275 628 — your channel 344K
Citation index better than 67% of niche
2.5K
5 6 311 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and return to this report in a month.

01

Top post of the week — on Sunday

Audience most active on this day at 08:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with same-segment channels. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

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