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★ PromtPress Public Report · Issue # 001

Channel audit Moscow Delights • Events

Moscow Delights • Events
@moscow_happy We cover the brightest and most current events in the capital Ad inquiries: @Joe_barbaro_2 Our channels: @Scaletta_Agency Work with: @swaymedia, @Spiral_Yuri RKN:…
27.06.2026
Subscribers
323 265
+7531 per month
ERR (% see posts)
5.0%
last day 3.1%
Reach/post
13.8K
ad reach 10K/24h
or just forward this page link
Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
323 265
—
Subscriber reach
4.28%
avg % subs see post
Views/post
13.8K
median 13.9K · 29 days
Posts/week
40.9
for period
7d trend
-1.8%
vs previous week
Reactions/post
85.6
total 14,811 reactions, 17,683 reposts, 0 comments
Post length
278 chars
median 264 · 29 days
Posts analyzed
173
29 days
Ad reach
10K
24h avg
Churn / month
+7531
last month
Citation rate
481
citation index · 988 channels mentioned all time
Channel age
3 years 17 days
created 11.06.2023
Section 02 · Content Analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

363.3K309.9K256.6K203.3K149.9K173.7KJun 25170.2KAug 25169.7KSep 25201KOct 25203.9KNov 25208.7KDec 25200.4KJan 26201.8KFeb 26212.7KMar 26219.4KApr 26220.9KMay 26315KJun 26
Period start
173 671
Now
323 285
Net growth
+149 614
Section 04 · Mentions

Who mentions the channel and how

Citation index 481 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100K sub channel weighs more than from 1K. All time channel mentioned 988 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 98.4%
Ukraine 0.0%
China 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Format of mentions
Mentioned in a separate post 32.4%
In a bundle with 2-5 channels 66.8%
In a bundle with 6-10 channels 0.6%
In a bundle with 11+ channels 0.3%
In suspicious channels (bot-boosted) 5.4%
Size of channels mentioning
Micro-channels (up to 1K) 18.4%
1–10K subs 44.7%
10–30K subs 13.9%
30–100K subs 18.5%
over 100K subs 4.5%
Topics where mentioned
News & Media 76.6%
Travel 12.0%
Family & kids 1.5%
Educational 1.3%
Telegram 0.9%
Section 05 · Ad Potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long placement should «live».

7.9K
last 12 hrs
10K
last 24 hrs
+27% vs prev.
11K
last 48 hrs
+10% vs prev.
11K
last 72 hrs
stable
Section 06 · Competitors

Who you compete with

11 closest channels by topic and audience. Your channel highlighted — see its rank among niche neighbors.

Channel Subscribers
AWAmazing World and Travel 1.2M
M-Moscow - Where to Go | Events 1.2M
A«Pobeda Airlines 1.1M
MDMoscow Digest 567K
AEAEROFLOT 526K
MOMoscow Girl 508.6K
TUTutu 504.9K
JPYandex Travel 501.7K
SunDiscount wagon 433.4K
OTOzon Travel 407K
MRMoscow Delights • EventsYou 323.3K
Section 07 · Mention Trends

How often the channel is mentioned

Every month we record posts in other channels that mention yours. Over the last 6 months such mentions were 4 422, they brought 69 255 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 1 185 339
8 024
Nov 2025 1 492 349
11 209
Oct 2025 283 29
8 157
Sep 2025 1 223 592
34 937
August 2025 146 22
3 319
July 2025 93 14
3 609
Total mentions
4 422
Months of data
6
Attracted subscribers
69 255
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category «Travel» (Russia) and saw how your channel compares. Gray band: range for 80% of niche channels (p10 to p90). Black vertical: median. Red dot: your channel.

#13/ 100
Position in niche
Channel in top 13% — strong position
Subscribers better than 76% niche
158.7K
53K 323 265 — your channel 529K
Avg reach / post better than 50% niche
13.3K
2K 13 847 — your channel 116.6K
Citation index better than 64% niche
73
0 481 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Best post day — Thursday

Audience is most active on this day at 22:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 4.28% vs norm 7.5%. Try polls & interactive formats.

Effect
+3.2pp ER
03

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

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