PromtPress Telegram marketing
RU EN
Download PDF
★ PromtPress Public Report · Issue № 001

Channel audit Moscow Today

Moscow Today
@moscow One of the top Moscow channels. Fast and with love for the capital❤️ Send news: @mostodaybot Collaboration: @maks_moscow Channel included in RKN list: https://rkn.link/R4a
08.06.2026
Subscribers
2 694 730
+25723 per month
ERR (% who see posts)
5.0%
daily 3.1%
Reach/post
126.5K
ad reach 83.2K/24h
or just share this page link
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle shows the period.

Subscribers
2 694 730
Subscriber reach
4.69%
avg % subs see post
Views/post
126.5K
median 125.3K · 29 days
Posts/day
17.6
~124 per week
7d trend
-8.6%
vs previous week
Reactions/post
MTProto only
Post length
207 chars
median 176 · 29 days
Posts analyzed
522
29 days
Ad reach
83.2K
24h avg
Churn / month
+25723
last month
Citation rate
5 310
citation index · 17,235 channels mentioned ever
Channel age
8 years 3 months
created 25.02.2018
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat & what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Sub growth chart for the year. Key months show exact subs count. See which months gained or lost subs.

2.9M2.6M2.2M1.9M1.5M1.7MJun 251.7MJul 251.7MAug 251.9MSep 252.4MOct 252.6MNov 252.7MDec 252.7MJan 262.6MFeb 262.6MMar 262.6MApr 262.7MMay 262.7MJun 26
Period start
1 727 862
Now
2 694 801
Net growth
+966 939
Section 04 · Citations

Who mentions the channel and how

Citation index 5 310 — channel popularity rating based on mentions. Considers both mention count and weight of mentioning channels: a post from a 100k subs channel weighs more than from 1k subs. All-time channel mentions: 17 235 different channels. Below: from which countries, format, channels, and topics.

Countries mentioning
Russia 95.4%
Ukraine 1.2%
Uzbekistan 0.4%
Kazakhstan 0.3%
Kyrgyzstan 0.1%
Format of mentions
Mentioned in a separate post 14.9%
In collections with 2-5 channels 18.8%
In collections with 6-10 channels 1.3%
In collections with 11+ channels 65.0%
In suspicious channels (bots) 0.8%
Size of channels mentioning
Micro-channels (up to 1K) 6.6%
1K–10K subs 28.6%
10K–30K subs 26.0%
30K–100K subs 24.3%
100K+ subs 14.5%
Topics of mentions
For adults 16.7%
News & Media 16.2%
Humor & entertainment 12.2%
Shock content 6.2%
Images & photos 5.2%
Section 05 · Ad potential

How long a post generates reach

Avg ad post reach over time since publication. Helps gauge how long a placement stays relevant.

61.7K
12h
83.2K
24h
+35% vs prev.
95.6K
48h
+15% vs prev.
135K
72h
+41% vs prev.
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
PEDirect Live • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia not Moscow 2.9M
NMMoscow News 2.7M
MSMoscow TodayYou 2.7M
M2Moscow 24/ 2.2M
Section 07 · Mention dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 5 800, they brought 1 244 549 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 158 109
69 685
November 2025 414 216
70 747
October 2025 319 206
180 875
September 2025 710 622
699 324
August 2025 1 584 876
182 474
July 2025 2 615 2 346
41 444
Total mentions
5 800
Months of data
6
Attracted subscribers
1 244 549
Section 08 · Niche comparison

Where channel ranks in its league

Took top-100 channels in category "News & Media» (Russia) and compared your channel. Gray band = range of 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

#86/ 100
Position in niche
Channel in bottom half of ranking
Subscribers better than 90% of niche
853K
231.3K 2 694 730 — your channel 2.9M
Avg reach / post better than 61% of niche
73K
3.1K 126 450 — your channel 344K
Citation index better than 62% of niche
2.5K
5 5 310 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and return to this report in a month.

01

Top post of the week — on Saturday

Audience most active on this day at 01:00 MSK.

Effect
Best window for important post
02

ER below niche benchmark — rethink formats

Current ER 4.69% vs norm 5.5%. Try polls & interactive formats.

Effect
+0.8pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Cross-post with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want us to do it PromtPress?

This audit is what we can do in minutes using public data. Want to go further? Run ads with us & hit your growth plan in a month.

Launch Telegram ad Contact manager
Already a client? Log in →
Link copied