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★ PromtPress Public Report · Issue № 001

Channel audit Mosturizm

Mosturizm
@moscomtourism Key info about tourism in Moscow Channel of Moscow City Tourism Committee Contact @msctourismbot https://welcome.moscow Registered in Roskomnadzor list:…
10.07.2026
Subs
70 367
-17 per month
ERR (% who see posts)
4.0%
per day 1.6%
Reach/post
2.3K
ad reach 1.1K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate health indicator. The subtitle shows the period it covers.

Subs
70 367
—
Subscriber reach
3.28%
avg % subs see post
Views/post
2.3K
median 2K · 29 days
Posts/wk
14.5
over period
7d trend
-14.2%
vs prev week
Reactions/post
9.8
only 606 reactions, 547 reposts, 0 comments
Post length
824 chars
median 947 · 29 days
Posts analyzed
62
29 days
Ad reach
1.1K
24h avg
Churn / month
-17
last month
Citation index
624
citation index · 1,221 channels mentioned all time
Channel age
4 years 3 months
created 11.03.2022
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months gained or lost subs.

80.5K73.7K66.9K60.2K53.4K55.5KJul 2558.7KAug 2562KSep 2561.9KOct 2572.5KNov 2571.9KDec 2570.6KJan 2670.4KFeb 2670.9KMar 2670.9KApr 2670.4KMay 2670.2KJun 2670.5KJul 26
Start of period
55 512
Now
70 367
Net growth
+14 855
Section 04 · Ad potential

How long a post generates reach

Avg ad post reach over time since publication. Helps estimate how long a placement should 'live'.

813
in 12 hours
1.1K
in 24 hours
+35% vs prev.
1.5K
in 48 hours
+36% vs prev.
1.6K
in 72 hours
+10% vs prev.
Section 05 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel highlighted — see its rank among niche peers.

Channel Subs
M-Moscow - where to go | Events 1.2M
A«Pobeda Airlines 1.1M
MDMoscow Digest 559.8K
AEAEROFLOT 525.4K
MOMoskvichka 502.6K
JPYandex Travel 498.7K
TUTutu 497.1K
SunDiscount wagon 432.2K
SPWays to travel almost free (RU) | Vandrouki, Вандруки, вандроки — это мы 401.8K
OTOzon Travel 398.9K
MOMosturizmYou 70.4K
Section 06 · Mention dynamics

How often the channel is mentioned

Each month we track posts in other channels that mention yours. Over the last 6 months such mentions were 387, they brought 23 942 new subs. Different from citation index above — here single mention posts per period, there cumulative rating.

Period Mentions Channels Gained subs
Jan 2026 17 17
839
December 2025 51 34
867
November 2025 29 27
1 555
October 2025 81 63
14 878
September 2025 95 42
992
August 2025 114 46
4 811
Total mentions
387
Months of data
6
Attracted subs
23 942
Section 07 · Niche comparison

Where your channel ranks in its league

Took top-100 channels in category «Travel» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subs 53% below median
149.8K
48.1K 70 367 — your channel 427.5K
Avg reach / post 82% below median
12.5K
1.7K 2 309 — your channel 112.3K
Citation index better than 68% of niche
128
0 624 — your channel 1.6K
Section 08 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit next month.

01

Top post of the week — on Saturday

Audience most active on this day at 14:00 MSK.

Effect
Best time for an important post
02

Increase video post share

Video in Telegram keeps audience longer and is favored by the algorithm. Aim for 15-25% share.

Effect
Video retains audience better
03

ER below niche benchmark — rethink formats

Current ER 3.28% vs norm 7.5%. Try polls and interactive formats.

Effect
+4.2pp ER
04

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
05

Test polls and interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy win.

Effect
+5-15% ER

Want this done by PromtPress?

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