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★ PromtPress Public Report · Issue # 001

Channel audit Moscow Cash

Moscow Cash
@moscash About business & real estate in Moscow For ads & other inquiries: @vefont Project discussion: @here4 Roskomnadzor: https://clck.ru/3GQp3s
27.06.2026
Subscribers
150 639
-6203 per month
ERR (% see posts)
23.0%
daily 10.9%
Reach/post
30.5K
ad reach 16.6K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. Subtitle shows the period.

Subscribers
150 639
Subscriber reach
20.26%
avg % subs see post
Views/post
30.5K
median 20.4K · 29 days
Posts/day
9.1
~63 per week
7d trend
-14.0%
vs previous week
Reactions/post
MTProto only
Post length
194 chars
median 192 · 29 days
Posts analyzed
266
29 days
Ad reach
16.6K
24h avg
Churn / month
-6203
last month
Quotability
136
citation index · 749 channels mentioned all time
Channel age
3 years 10 months
created 20.08.2022
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subs. See which months grew & which lost subs.

216.8K169.8K122.8K75.7K28.7K44.8KJun 2544.4KAug 2544.1KSep 2543.6KOct 2543.6KNov 2544.2KDec 2544KJan 26124.9KFeb 26145.5KMar 26133.4KApr 26161.3KMay 26156.3KJun 26
Period start
44 767
Now
150 642
Net growth
+105 875
Section 04 · Mentions

Who & how mentions the channel

Citation index 136 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100k subs channel weighs more than from a 1k subs channel. All-time mentions: 749 different channels. Below: countries, format, sources, topics.

Countries mentioning
Russia 97.0%
Ukraine 0.1%
Kyrgyzstan 0.1%
Belarus 0.0%
Uzbekistan 0.0%
Format of mentions
Mentioned in a separate post 18.9%
In collections with 2-5 channels 79.9%
In collections with 6-10 channels 0.6%
In collections with 11+ channels 0.6%
In suspicious channels (bot-boosted) 23.6%
Size of channels mentioning
Micro-channels (up to 1K) 51.5%
1K–10K subs 34.9%
10K–30K subs 5.0%
30K–100K subs 5.0%
100K+ subs 3.7%
Topics of mentions
News & Media 72.8%
Telegram 4.0%
Economy 3.5%
Blogs 3.1%
Politics 1.5%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays effective.

13.9K
12h
16.6K
24h
+19% vs prev.
19.3K
48h
+16% vs prev.
19.3K
72h
stable
Section 06 · Competitors

Who you compete with 

11 nearest channels by topic and audience. Your channel is highlighted — you can see its place among niche neighbors.

Channel Subscribers
DOMEO. ДИЗАЙН | РЕМОНТ | НЕДВИЖИМОСТЬ 527.4K
PLLayout Studio 454.9K
AIInterior & decor 451.3K
MKMy Apartment 428.8K
MSWise Builder 411K
LKFavorite apartment 409.7K
GFGC FSK 377K
PRProRealty 376.9K
USSmart Builder 354.3K
PIPIK 339.8K
MKMoscow CashYou 150.6K
Section 07 · Mention trends

How often the channel is mentioned

Monthly we record posts in other channels that mention yours. Over the last 6 months such mentions were 695, they brought 2 556 new subs. Different from citation index above — here individual mention posts in period, there cumulative rating.

Period Mentions Channels Subs acquired
December 2025 64 19
645
November 2025 131 45
834
October 2025 140 23
497
September 2025 133 33
88
August 2025 124 25
304
July 2025 103 29
188
Total mentions
695
Months in data
6
Subs attracted
2 556
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Interior & construction» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#37/ 100
Rank in niche
Channel in top half of ranking
Subscribers better than 57% of niche
110.5K
30.4K 150 639 — your channel 437.6K
Avg reach / post better than 90% of niche
6.5K
1.4K 30 517 — your channel 33.6K
Citation index 72% below median
492
0 136 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Wednesday

Audience is most active on this day at 16:00 MSK.

Effect
Best window for an important post
02

Increase share of video posts

Video in Telegram holds audience longer & is algorithm-friendly. Aim for 15-25% share.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in a few minutes using public data. Want to go further — run ads through us and close your growth plan in a month.

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