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★ PromtPress Public Report · Issue № 001

Channel audit Moscow Gossip • Wind from Arbat

Moscow Gossip • Wind from Arbat
@mos_wind Hi! I'm Vika, based in Moscow, writing about the hottest events! 🔥 Secret spots in Moscow & region ♥️ Free tickets 💵 ADS (DM): @vkmamaru (I REPLY PERSONALLY) Channel on exchange:…
14.07.2026
Subscribers
34 307
+12678 per month
ERR (% who see posts)
6.0%
per day 2.0%
Reach/post
1.7K
ad reach 874/24h
or just forward the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
34 307
Subs reach
5.08%
avg % subs see post
Views/post
1.7K
median 1.6K · 29 days
Posts/week
42.8
over period
7d trend
+47.4%
vs previous week
Reactions/post
16.6
only 3,033 reactions, 2,369 reposts, 0 comments
Post length
369 chars
median 347 · 29 days
Posts analyzed
183
29 days
Ad reach
874
24h avg
Churn / month
+12678
over last month
Mentions
23
citation index · 311 channels mentioned over all time
Channel age
8 months 23 days
created 21.10.2025
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

50.7K38.7K26.7K14.7K2.7K6.4KMar 269.3KApr 2614KMay 2618.5KJun 2642.3KJul 26
Start of period
6 424
Now
34 307
Net growth
+27 883
Section 04 · Mentions

Who and how mentions the channel

Citation index 23 — channel popularity rating based on mentions. Considers both count and weight: a post from a 100K channel weighs more than from 1K. All-time mentions 311 different channels. Below — countries, formats, channels, topics.

Mentioning countries
Russia 100.0%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Format of mentions
Mentioned in a separate post 14.6%
In collections with 2-5 channels 83.8%
In collections with 6-10 channels 0.0%
In collections with 11+ channels 1.6%
In suspicious channels (bot-driven) 0.0%
Size of channels mentioning
Micro-channels (up to 1K) 7.4%
1–10K subs 58.6%
10–30K subs 13.7%
30–100K subs 9.9%
over 100K subs 10.4%
Topics where mentioned
News & Media 59.9%
Economy 12.8%
Travel 3.6%
Humor & entertainment 3.4%
Marketing, PR, advertising 2.9%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post over time since publication. Helps estimate how long a placement should 'live'.

706
in 12 hours
874
in 24 hours
+24% vs prev.
997
in 48 hours
+14% vs prev.
1.4K
in 72 hours
+38% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
M-Moscow - where to go | Poster 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 556.4K
AEAEROFLOT 524.9K
MOMoscow woman 500.8K
ЯПYandex Travel 496.6K
TUTutu 494.1K
SunDiscount wagon 431.6K
OTOzon Travel 413.5K
CPMWays to travel almost free (RU) | Vandrouki, Вандруки, вандроки — that's us 401.7K
M•Moscow Gossip • Wind from ArbatYou 34.3K
Section 07 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Travel» (Russia) and compared your channel. Gray band — range covering 80% of niche channels (p10 to p90). Black vertical line — median. Red dot — your channel.

Subscribers 78% below median
153.4K
47.9K 34 307 — your channel 429.6K
Avg reach / post 86% below median
12.4K
1.7K 1 744 — your channel 120.8K
Citation index 84% below median
147
0 23 — your channel 1.6K
Section 08 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Monday

Audience is most active on this day at 20:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 5.08% vs norm 7.5%. Try polls & interactive formats.

Effect
+2.4pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with similar channels once a quarter. No need daily — 2-3 collabs bring relevant growth.

Effect
Growth from relevant audience

Want us to do this PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth target in a month.

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