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★ PromtPress Public Report · Issue № 001

Channel audit Moscow 2026

Moscow 2026
@mos_everyday Best Moscow channel not just in words. For ads: @yar_ads We are on MAX: https://max.ru/moscow_smi24 Collaborate with: @Spiral_Yuri https://r.mos-index.ru/go/bidfox RKN:…
08.06.2026
Subscribers
996 953
-74877 per month
ERR (% who see posts)
5.0%
daily 3.0%
Reach/post
42.6K
ad reach 30.2K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
996 953
—
Subs reach
4.27%
avg % subs see post
Views/post
42.6K
median 41.5K · 29 days
Posts/day
12.9
~90 per week
7d trend
-15.3%
vs previous week
Reactions/post
432.4
165K reactions, 108K reposts, 10K comments
Post length
193 chars
median 190 · 29 days
Posts analyzed
382
29 days
Ad reach
30.2K
24h avg
Churn / month
-74877
last month
Quotability
963
citation index · 8,268 channels mentioned ever
Channel age
1 year 8 months
created 20.09.2024
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart over the year. Key months show exact sub count. See which months the channel gained or lost subs.

1.4M1.1M750.6K441.5K132.4K230.9KJun 25304.8KJul 25386.6KAug 25366.4KSep 25483.2KOct 25487.3KNov 25790.4KDec 251MJan 261MFeb 261.1MMar 261.1MApr 261.1MMay 261MJun 26
Period start
230 948
Now
997 040
Net growth
+766 092
Section 04 · Citations

Who and how mentions the channel

Citation index 963 — channel popularity rating based on mentions. Considers both count and weight: a post from a 100k subs channel weighs more than from 1k. All-time channel mentions 8 268 different channels. Below: countries, format, source channels, topics.

Countries mentioning you
Russia 99.5%
Ukraine 0.1%
Kazakhstan 0.0%
Uzbekistan 0.0%
Kyrgyzstan 0.0%
Format of mentions
Mentioned in a separate post 87.1%
In collections with 2-5 channels 8.5%
In collections with 6-10 channels 0.1%
In collections with 11+ channels 4.3%
In suspicious channels (bots) 0.3%
What size channels mention you
Micro-channels (up to 1K) 4.7%
1K–10K subs 70.8%
10K–30K subs 20.3%
30K–100K subs 3.8%
100K+ subs 0.4%
Topics of mentions
News & Media 94.1%
Telegram 0.9%
Humor & entertainment 0.7%
Quotes 0.4%
Games 0.4%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps gauge how long placement should 'live'.

23.1K
12h
30.2K
24h
+31% vs prev.
34K
48h
+13% vs prev.
41.5K
72h
+22% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
PEDirect Live • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.9M
M-Moscow is interesting 3.5M
MAMash 3.1M
PMFirst Moscow 3.1M
RNRIA Novosti 3.1M
SRMedia Russia (excl. Moscow) 2.9M
NMMoscow News 2.7M
MSMoscow today 2.7M
M2Moscow 2026You 997K
Section 07 · Mention dynamics

How often the channel is mentioned

Each month we track posts in other channels that mention yours. Over the last 6 months such mentions were 18 821, they brought 993 683 new subs. Different from citation index above — this counts individual mention posts in period, that's cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 10 954 670
322 481
November 2025 2 284 545
287 333
October 2025 1 030 225
55 830
Sep 2025 1 174 308
161 481
August 2025 1 404 325
11 167
July 2025 1 975 334
155 391
Total mentions
18 821
Months of data
6
Acquired subscribers
993 683
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "News & Media» (Russia) and saw how your channel compares. Gray band — range covering 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#86/ 100
Position in niche
Channel in the bottom half of the ranking
Subscribers better than 54% of niche
853K
231.3K 996 953 — your channel 2.9M
Avg reach / post 42% below median
73K
3.1K 42 571 — your channel 344K
Citation index 62% below median
2.5K
5 963 — your channel 14.7K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Wednesday

Audience is most active on this day at 00:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 4.27% vs norm 5.5%. Try polls and interactive formats.

Effect
+1.2pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1K-3K subs
04

Test polls and interactive formats

Posts with polls/reactions typically boost ER by +5-15%. One weekly poll on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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