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★ PromtPress Public Report · Issue № 001

Channel audit Moscow Daily / Afisha

Moscow Daily / Afisha
@mos_daily Moscow trends overview Ads: @your_adm Work with: telega.in/c/mos_daily , @swaymedia, @Spiral_Yuri @TpIpLe11 @nk_moscow @Ruslan_pr24 RKN:…
08.07.2026
Subscribers
193 706
+64980 per month
ERR (% who see posts)
6.0%
daily 1.9%
Reach/post
10.2K
ad reach 3.7K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
193 706
Subscriber reach
5.25%
avg % subs see post
Views/post
10.2K
median 6.3K · 29 days
Posts/week
29.8
for period
7d trend
-11.0%
vs previous week
Reactions/post
34.5
only 4,380 reactions, 10,010 reposts, 0 comments
Post length
236 chars.
median 226 · 29 days
Posts analyzed
127
29 days
Ad reach
3.7K
avg 24h
Churn / month
+64980
last month
Citation rate
259
citation index · 607 channels mentioned all time
Channel age
1 year 10 months
created 29.08.2024
Section 02 · Content analysis

What works best

Top engagement posts & underperformers — to see what to repeat & what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel grew and which it lost subs.

254.8K210.8K166.8K122.8K78.8K95.4KJul 2595.3KAug 25106.9KSep 25105.7KOct 25130.8KNov 25123.5KDec 25122.1KJan 26129.7KFeb 26133.2KMar 26131.9KApr 26129.2KMay 26129.1KJun 26198.5KJul 26
Start date
95 423
Now
193 730
Net growth
+98 307
Section 04 · Mentions

Who mentions the channel and how

Citation index 259 — channel popularity rating based on mentions. Considers not only count but also weight of mentioning channels: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. All-time channel mentions 607 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 99.4%
Ukraine 0.0%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mention format
Mentioned in a separate post 30.9%
In collections with 2-5 channels 68.5%
In a collection of 6-10 channels 0.2%
In collections with 11+ channels 0.4%
In suspicious channels (bots) 0.0%
What size channels mention
Micro-channels (up to 1K) 13.5%
1K–10K subs 52.3%
10K–30K subs 18.9%
30K–100K subs 8.4%
over 100K subs 6.9%
Topics mentioned in
News & Media 81.6%
Travel 4.3%
Family & kids 2.0%
Other 1.8%
Telegram 1.4%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays relevant.

2.9K
12h
3.7K
24h
+28% vs prev.
4.7K
48h
+27% vs prev.
15.5K
72h
+230% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel highlighted — see your rank among niche peers.

Channel Subscribers
KRCooking Recipes Salads 🧑‍🍳 995.6K
FriPyaterochka 776.5K
🎂M🎂 Mom's Recipes 😋 680.8K
A|Air Fryer | Recipes 593.3K
MonSimple Recipes 586.9K
KRRecipe book 559K
CNKitchen inside out 532.5K
VITasty & cheap 🥘 487.7K
CICHIZHIK 485.1K
ThuDaily recipes 461.5K
MDMoscow Daily / AfishaYou 193.7K
Section 07 · Mention trends

How often the channel is mentioned

Each month we track posts in other channels that mention yours. Over the last 6 months such mentions were 1 283, they brought 65 086 new subs. This is a different metric from citation index above — here individual mention posts for period, there cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 13 11
9 488
December 2025 390 340
2 254
November 2025 517 239
238
October 2025 309 214
27 838
Sep 2025 41 16
2 008
August 2025 13 12
23 260
Total mentions
1 283
Months in data
6
Attracted subscribers
65 086
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category «Food & cooking” (Russia) and saw how your channel compares. Gray band — range of 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#56/ 100
Rank in niche
Channel in the lower half of the ranking
Subscribers 8% below median
210.3K
70.4K 193 706 — your channel 567.7K
Avg reach / post better than 51% of niche
8.7K
1.3K 10 171 — your channel 51.6K
Citation index 79% below median
1.2K
5 259 — your channel 3.3K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off as done and revisit this report in a month.

01

Top post of the week — on Saturday

Audience is most active on this day at 15:00 MSK.

Effect
Best window for an important post
02

ER below niche benchmark — rethink formats

Current ER 5.25% vs norm 9.0%. Try polls & interactive formats.

Effect
+3.8pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Cross-post with same-segment channels once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

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