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★ PromtPress Public Report · Issue # 001

Channel audit More than a trip

More than a trip
@morethantrip_ru Channel rules – https://clck.ru/3GXf3b Thanks to «More than a trip» over 320K participants saw unique Russian places. The program is part of the national project…
10.07.2026
Subscribers
21 262
+113 per month
ERR (% who see posts)
5.0%
per day 2.5%
Reach/post
988
ad reach 527/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
21 262
Subs reach
4.65%
avg % of subs who see a post
Views/post
988
median 916 · 29 days
Posts/wk
23.9
over period
7d trend
-3.9%
vs previous week
Reactions/post
11.1
only 1,122 reactions, 534 reposts, 45 comments
Post length
752 chars
median 792 · 29 days
Posts analyzed
101
29 days
Ad reach
527
24h avg
Churn / month
+113
last month
Citation rate
374
citation index · 2,674 channels mentioned ever
Channel age
4 years 3 months
created 01.04.2022
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart over the year. Key months show exact subscriber count. Shows which months the channel grew and which it lost subs.

22.2K21.1K20K18.9K17.8K18.1KJul 2518.9KAug 2519.3KSep 2520.1KOct 2520.9KNov 2521.6KDec 2521.5KJan 2621.5KFeb 2621.3KMar 2621.1KApr 2621KMay 2621.1KJun 2621.3KJul 26
Start date
18 142
Now
21 263
Net growth
+3 121
Section 04 · Mentions

Who mentions the channel & how

Citation index 374 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel 'weighs' more than from a 1k subs channel. Over all time, the channel was mentioned 2 674 different channels. Below: countries, format, source channels, and topics.

Mentioned from countries
Russia 94.1%
Ukraine 2.7%
Belarus 0.0%
Uzbekistan 0.0%
Iran 0.0%
Mentioned in formats
Mentioned in a separate post 25.0%
In digests with 2-5 channels 68.0%
In digests with 6-10 channels 5.7%
In digests with 11+ channels 1.2%
In suspicious channels (bots) 0.7%
What size channels mention
Micro-channels (up to 1K) 33.3%
1K–10K subs 50.4%
10K–30K subs 8.9%
30K–100K subs 5.4%
over 100K subs 1.9%
Mentioned in topics
News & Media 25.8%
Education 19.9%
Travel 9.7%
Politics 8.1%
Other 5.3%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long placement should «live».

409
in 12 hours
527
in 24 hours
+29% vs prev.
687
in 48 hours
+30% vs prev.
789
in 72 hours
+15% vs prev.
Section 06 · Competitors

Who you compete with 

11 Nearest channels by topic & audience. Your channel highlighted — shows its rank among niche neighbors.

Channel Subscribers
M-Moscow - where to go | Poster 1.2M
Pobeda Airlines 1.1M
MDMoscow Digest 559.8K
AEAEROFLOT 525.4K
MOMoskvichka 502.6K
JPYandex Travel 498.7K
TUTutu 497.1K
SunDiscount wagon 432.2K
JVWays to travel almost free (RU) | Vandrouki, Вандруки, вандроки — это мы 401.8K
OTOzon Travel 398.9K
BCMore than a tripYou 21.3K
Section 07 · Mention trends

How often the channel is mentioned

Every month we record posts in other channels that mention your channel. Over the last 6 months such mentions were 1 314, they brought 3 101 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, there it's a cumulative rating.

Period Mentions Channels Brought subs
Jan 2026 71 55
190
December 2025 195 123
141
Nov 2025 219 157
675
Oct 2025 194 120
788
Sep 2025 278 160
814
August 2025 357 275
493
Total mentions
1 314
Months of data
6
Attracted subs
3 101
Section 08 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Travel» (Russia) and compared your channel against them. Gray band = range covering 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

Subscribers 86% below median
149.8K
48.1K 21 262 — your channel 427.5K
Avg reach / post worse than median by 92%
12.5K
1.7K 988 — your channel 112.3K
Citation index better than 59% of niche
128
0 374 — your channel 1.6K
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit this report in a month.

01

Main post of the week — on Friday

Audience is most active on this day at 14:00 MSK.

Effect
Best time for key posts
02

ER below niche benchmark — rethink formats

Current ER 4.65% vs norm 7.5%. Try polls & interactive formats.

Effect
+2.8pp ER
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts quarterly with same-segment channels. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit — what we can do in a few minutes from public data. Want to go further — run ads through us and hit your growth plan in a month.

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