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★ PromtPress Public Report · Issue # 001

Channel audit Moscow News

Moscow News
@mnews_ru Top news, coolest places, people, events of Moscow 📍Ads - @mnews_adv 📍Ideas & suggestions – @mnews_feedbackBot 📍Site - https://www.mn.ru/ Projects: World on Fire –…
16.07.2026
Subscribers
197 642
-2137 per month
ERR (% see posts)
10.0%
in 24h 3.9%
Reach/post
18.1K
ad reach 7.7K/24h
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Section 01 · Channel Snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
197 642
Subs reach
9.15%
avg % subs see post
Views/post
18.1K
median 21.9K · 29 days
Posts/day
18.8
~132 per week
7d trend
-38.2%
vs prev week
Reactions/post
79.6
total 44,889 reactions, 29,868 reposts, 0 comments
Post length
407 chars
median 345 · 29 days
Posts analyzed
564
29 days
Ad reach
7.7K
24h avg
Churn / month
-2137
over the last month
Citation rate
2 662
citation index · 7,273 channels mentioned all time
Channel age
6 years 4 months
created 02.03.2020
Section 02 · Content Analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber Dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel grew and which it lost subs.

219K209K198.9K188.9K178.8K182.1KJul 25182.4K182.4KSep 25200.8KOct 25200.5KNov 25201.9KDec 25200.6KJan 26200.5KFeb 26200.5KMar 26200.1KApr 26200.8KMay 26199.8KJun 26200.4KJul 26
Period start
182 085
Now
197 647
Net growth
+15 562
Section 04 · Mentions

Who mentions the channel and how

Citation index 2 662 — channel popularity rating based on mentions. Considers both count and weight of mentioning channels: a post from a 100K subs channel weighs more than from 1K. All time channel mentioned 7 273 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 99.0%
Ukraine 0.2%
Belarus 0.1%
Uzbekistan 0.0%
Kazakhstan 0.0%
Format of mentions
Mentioned in a separate post 82.3%
In collections with 2-5 channels 8.1%
In collections with 6-10 channels 2.5%
In collections with 11+ channels 7.1%
In suspicious channels (bot activity) 2.1%
Size of channels mentioning
Micro-channels (up to 1K) 81.6%
1K–10K subs 10.6%
10K–30K subs 2.9%
30K–100K subs 3.4%
over 100K subs 1.5%
Topics of mentions
News & Media 71.8%
Telegram 9.3%
Politics 8.8%
Blogs 3.2%
Economics 1.6%
Section 05 · Ad Potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps estimate how long a placement stays effective.

5.6K
in 12 hours
7.7K
in 24h
+38% vs prev.
8.8K
in 48h
+14% vs prev.
19K
in 72h
+116% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
اخاخبارفوری خبرفوری جنگ امریکا فوری 6M
خࡆخبرفوری ࡆ اخبارفوری ࡆ جنگ فوری امریکا 4.7M
خبخبرفوری 4.4M
کاکانال اخبارفوری ࡆ خبرفوری 4.3M
PELive Broadcast • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.8M
M-Moscow is interesting 3.4M
PMFirst Moscow 3.2M
TPTrukha⚡️Ukraina 3.1M
MNMoscow NewsYou 197.6K
Section 07 · Mention Dynamics

How often the channel is mentioned

Monthly we track posts in other channels that mention yours. Over the last 6 months such mentions were 447, they brought 35 442 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's cumulative rating.

Period Mentions Channels Brought subs
January 2026 53 26
3 160
December 2025 87 37
6 653
Nov 2025 70 37
4 092
Oct 2025 86 36
2 575
Sep 2025 76 35
17 562
August 2025 75 37
1 400
Total mentions
447
Months of data
6
Attracted subs
35 442
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category «News & Media» (Russia) and compared your channel. Gray band — range of 80% of niche channels (p10 to p90). Black line — median. Red dot — your channel.

Subscribers 85% below median
1.3M
498.9K 197 642 — your channel 4.1M
Avg reach / post 81% below median
93.7K
733 18 091 — your channel 443.8K
Citation index better than 54% of niche
1.9K
0 2 662 — your channel 11.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit next month.

01

Top post of the week — on Saturday

Audience is most active on this day at 22:00 MSK.

Effect
Best window for an important post
02

System traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic — easy win.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

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