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★ PromtPress Public Report · Issue № 001

Channel audit Ministry of Health of Russia

Ministry of Health of Russia
@minzdrav_ru Official channel of the Russian Ministry of Health. We tell you how to stay healthy. Code of conduct: https://clck.ru/333c4m Feedback & suggestions: @MinzdravOtvechaet_bot Registered with RKN:…
27.06.2026
Subscribers
54 188
-423 per month
ERR (% see posts)
6.0%
per day 2.2%
Reach/post
3.3K
ad reach 1.2K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
54 188
—
Subs reach
6.04%
avg % subs see post
Views/post
3.3K
median 2K · 29 days
Posts/wk
30.9
for the period
7d trend
-7.1%
vs prev week
Reactions/post
11.4
only 1,477 reactions, 1,873 reposts, 70 comments
Post length
930 chars
median 1,000 · 29 days
Posts analyzed
130
29 days
Ad reach
1.2K
24h avg
Churn / month
-423
last month
Citation rate
1 546
citation index · 6,998 channels mentioned all time
Channel age
4 yr 3 mo
created 03.03.2022
Section 02 · Content analysis

What works best

Top posts by engagement and outsiders — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Yearly subscriber growth chart. Key months show exact subscriber count. See which months gained subs and which lost them.

56.5K55.4K54.2K53.1K52K52.3KJun 2553.3KAug 2554.3KSep 2555KOct 2555.6KNov 2555.8KDec 2555.3KJan 2655.3KFeb 2654.7KMar 2653.8KApr 2655.2KMay 2654.5KJun 26
Period start
52 348
Now
54 188
Net growth
+1 840
Section 04 · Ad potential

How long a post generates reach

Average reach of an ad post over time since publication. Helps estimate how long a placement should «live».

943
in 12 hours
1.2K
in 24 hours
+27% vs prev
1.8K
in 48 hours
+50% vs prev
1.8K
in 72 hours
stable
Section 05 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
BIBlog from the Morgue 358.5K
EMEndocrinologist Magerya 293.7K
OFEXPERIENCED PHARMACIST 266.7K
MMMoscow Medicine 240.6K
ZDZdravKontrol 223.5K
KDDr. Shishonin's channel 215.2K
ATAnatomical Theater 201.3K
MRMikerina. Giving birth? Call the midwife! 192.5K
DMDOCTOR MYASNIKOV 182.7K
ZSForensic expert's notes 171.4K
MRMinistry of Health of RussiaYou 54.2K
Section 06 · Mention dynamics

How often the channel is mentioned

Each month we track posts in other channels that mention yours. Over the last 6 months such mentions were 2 198, they brought 3 659 new subs. This is a different metric from the citation index above — here it's individual mention posts over the period, while there it's a cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 407 266
50
November 2025 302 170
352
October 2025 426 260
627
September 2025 400 298
825
August 2025 316 232
944
July 2025 347 254
861
Total mentions
2 198
Months of data
6
Acquired subscribers
3 659
Section 07 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category «Medicine» (Russia) and compared your channel. Gray band — range for 80% of niche channels (p10 to p90). Black line — median. Red dot — your channel.

#75/ 100
Rank in niche
Channel in the bottom half of the ranking
Subscribers 24% worse than median
71K
21K 54 188 — your channel 208.4K
Avg reach / post 54% worse than median
7K
145 3 272 — your channel 23.5K
Citation index better than 90% of niche
60
0 1 546 — your channel 1.7K
Section 08 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check off and revisit in a month.

01

Top post of the week — on Sunday

Audience is most active on this day at 04:00 MSK.

Effect
Best window for an important post
02

Increase video post share

Video in Telegram retains audience longer and is favored by the algorithm. Aim for 15-25% share.

Effect
Video retains audience better
03

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1K-3K subs
04

Test polls & interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
05

Cross-promo with neighboring channels

Swap posts with channels in the same segment once a quarter. No need to do it daily — 2–3 collabs give relevant growth.

Effect
Growth from relevant audience

Want this done by PromtPress?

This audit is what we can do in a few minutes based on public data. If you want to go further — run ads through us and hit your growth target in a month.

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