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★ PromtPress Public Report · Issue № 001

Channel audit Minsk-News

Minsk-News
@minsknews_by «Minsk-News» is the most relevant info about the capital: interviews, special projects, exclusive materials. Visit our site minsknews.by Contact editors @minsknews_bot
09.06.2026
Subscribers
22 417
+265 per month
ERR (% see posts)
11.0%
24h 8.5%
Reach/post
2.5K
Ad reach 1.9K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card — a separate channel health indicator. Subtitle under the number shows the period it covers.

Subscribers
22 417
Subscriber reach
11.15%
Avg % subs see post
Views/post
2.5K
Median 2.1K · 15 days
Posts/day
53.5
~374 per week
7d trend
No data for period
Reactions/post
8.3
6,738 reactions, 8,763 reposts, 0 comments
Post length
432 chars.
Median 403 · 15 days
Posts analyzed
812
15 days
Ad reach
1.9K
Avg 24h
Churn / month
+265
Last month
Citation rate
610
Citation index · 2,009 channels mentioned all time
Channel age
6 years 10 months
Created 10.07.2019
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

22.9K22.1K21.3K20.5K19.7K19.9KJun 2520.1KJul 2520.3KAug 2520.4KSep 2520.8KOct 2520.9KNov 2521.1KDec 2521.1KJan 2621.5KFeb 2621.6KMar 2621.8KApr 2622.1KMay 2622.3KJun 26
Period start
19 934
Now
22 417
Net growth
+2 483
Section 04 · Mentions

Who and how mentions the channel

Citation index 610 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel "weighs" more than from a 1k subs one. All time channel was mentioned 2 009 different channels. Below: countries, format, source channels, and topics.

Countries mentioning
Belarus 77.9%
Russia 19.6%
Ukraine 0.2%
Kazakhstan 0.0%
Uzbekistan 0.0%
Format of mentions
Mentioned in a separate post 43.8%
In collections with 2-5 channels 52.8%
In a pack of 6-10 channels 2.1%
In collections with 11+ channels 1.3%
In suspicious channels (cheating) 0.0%
Size of channels mentioning
Micro-channels (up to 1K) 39.9%
1K–10K subs 53.8%
10K–30K subs 2.9%
30K–100K subs 3.2%
100K+ subs 0.2%
Topics mentioned in
Education 37.6%
News & Media 31.7%
Politics 6.0%
Medicine 4.4%
Transport 2.6%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post over time since publication. Helps estimate how long a placement stays relevant.

1.4K
12h
1.9K
24h
+36% vs prev.
1.9K
48h
Stable
2.3K
72h
+23% vs prev.
Section 06 · Competitors

Who you compete with 

11 Nearby channels by topic & audience. Your channel is highlighted — see its rank among niche neighbors.

Channel Subscribers
NLNEXTA Live 764.9K
MGMinsk. Main! 216.4K
ONOnliner 148.4K
Z|Mirror | News 108.6K
BEBELTA 80.5K
B&WEmergency Belarus | What's Happening? 75K
MLMinsk Live 72.8K
PBOverheard Belarus 58.2K
BGBelarus Main 56.8K
GGGomel. Main! 56K
MIMinsk-NewsYou 22.4K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we track posts in other channels that mention yours. Over the last 6 months Such mentions: 8 806, they brought 1 432 New subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 1 662 329
89
November 2025 1 313 290
213
October 2025 1 273 266
267
Sep 2025 1 603 317
390
August 2025 1 386 276
220
July 2025 1 569 298
253
Total mentions
8 806
Months in data
6
Gained subscribers
1 432
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 Channels in category «News & Media» (Belarus) and saw how your channel compares. Gray band — range of 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

#39/ 100
Position in niche
Channel in top half of ranking
Subscribers Better than 53% of niche
19.9K
5.2K 22 417 — your channel 67.6K
Avg reach / post 38% below median
4K
746 2 499 — your channel 15.9K
Citation index Better than 81% of niche
82
0 610 — your channel 969
Section 09 · Strategy

What to do right now

5 priority actions ranked by expected impact. Check them off and revisit this report in a month.

01

Main post of the week — on Thursday

On this day at 12:00 MSK audience is most active.

Effect
Best window for important post
02

System traffic buy

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress finds sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% ER. One poll per week on a hot topic — easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

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