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★ PromtPress Public Report · Issue # 001

Channel audit Minsk Online

Minsk Online
@minsk_vesti All of Minsk life — with us 📢 For ads — @artsem_bel Instagram — instagram.com/minsk.online24 Suggest news via account messages 📩
26.06.2026
Subscribers
33 865
-204 per month
ERR (% see posts)
20.0%
per day 16.5%
Reach/post
6.5K
ad reach 5.6K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
33 865
Subscriber reach
19.07%
avg % subs see post
Views/post
6.5K
median 6.6K · 29 days
Posts/day
10.3
~72 per week
7d trend
+0.2%
vs previous week
Reactions/post
41.2
total 12 513 reactions, 6 892 reposts, 747 comments
Post length
701 chars
median 673 · 29 days
Posts analyzed
304
29 days
Ad reach
5.6K
24h avg
Churn / month
-204
last month
Citation rate
13
citation index · 49 channels mentioned ever
Channel age
4 years 3 months
created 17.03.2022
Section 02 · Content analysis

What works best

Top posts by engagement and underperformers — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Sub growth chart over the year. Key months show exact sub count. See which months grew and which lost subs.

37.3K32.2K27.1K21.9K16.8K18.4KJun 2519.3KAug 2527.5KSep 2527.2KOct 2527.2KNov 2527.8KDec 2527.9KJan 2633.8KFeb 2634KMar 2633.9KApr 2633.8KMay 2634.2KJun 26
Start of period
18 406
Now
33 865
Net growth
+15 459
Section 04 · Citations

Who & how mentions the channel

Citation index 13 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioners: a post from a 100k subs channel "weighs" more than from a 1k subs channel. All-time channel mentions: 49 different channels. Below — countries, formats, sources, topics.

Countries mentioning
Belarus 79.5%
Russia 10.5%
Ukraine 1.8%
Uzbekistan 0.6%
Kazakhstan 0.2%
Mention format
Mentioned in a separate post 6.2%
In a bundle with 2-5 channels 62.0%
In a bundle with 6-10 channels 21.9%
In a bundle with 11+ channels 9.9%
In suspicious channels (inflated subs) 0.0%
What size channels mention
Micro-channels (up to 1K) 88.7%
1K–10K subs 8.5%
10K–30K subs 0.0%
30K–100K subs 2.8%
over 100K subs 0.0%
Topics where mentioned
News & Media 93.0%
Telegram 1.8%
Education 0.8%
Politics 0.6%
Sports 0.6%
Section 05 · Ad potential

How long a post brings reach

Avg reach of ad post by time since publication. Helps estimate how long a placement should «live».

4.5K
in 12 hours
5.6K
in 24 hours
+24% vs prev.
6.3K
in 48 hours
+12% vs prev.
6.3K
in 72 hours
stable
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
NLNEXTA Live 764.2K
MGMinsk. Main! 215.5K
ONOnliner 148.6K
Z|Mirror | News 107.8K
BEBELTA 81.2K
B&WEmergency Belarus | What's Happening? 75.7K
MLMinsk Live 73.1K
PBOverheard Belarus 60.2K
BGBelarus Galounae 58.2K
YYGomel. Main! 56.4K
MOMinsk OnlineYou 33.9K
Section 07 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention yours. Over the last 6 months such mentions were 8, they brought 11 410 new subs. This is a different metric from the citation index above — here it's individual mention posts in the period, there it's cumulative rating.

Period Mentions Channels Brought subscribers
December 2025 1 1
558
November 2025 5 3
879
October 2025 1 1
459
September 2025 0 0
384
August 2025 0 0
8 233
July 2025 1 1
897
Total mentions
8
Months in data
6
Attracted subscribers
11 410
Section 08 · Niche comparison

Where channel stands in its league

Took top-100 channels in category «News & Media» (Belarus) and compared your channel to them. Gray band = range for 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

#24/ 100
Position in niche
Channel in top 24% — strong position
Subscribers top 67% of niche
19.5K
5.2K 33 865 — your channel 67.6K
Avg reach / post top 60% of niche
4.2K
733 6 458 — your channel 17K
Citation index 84% below median
82
0 13 — your channel 976
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off as done and revisit this report in a month.

01

Main post of the week — on Sunday

Audience is most active on this day at 21:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress selects sources for your niche.

Effect
+1000-3000 subs
03

Test polls and interactive formats

Posts with polls/reactions usually boost ER by 5-15%. One poll per week on a hot topic is an easy win.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same segment. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — that's organic traffic.

Effect
Organic traffic source

Want us to do it PromtPress?

This audit — what we can do in a few minutes based on public data. If you want to go further — run ads through us and close your growth plan in a month.

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