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★ PromtPress Public Report · Issue № 001

Channel audit MGIMO. Official

MGIMO. Official
@mgimo_university Official channel of MGIMO University Key events, news, announcements Follow us: • MAX: max.ru/mgimo_university • DZEN: dzen.ru/mgimo_university Registered in the RKN list:…
15.07.2026
Subscribers
28 667
+169 per month
ERR (% see posts)
12.0%
per day 7.2%
Reach/post
3.4K
ad reach 2.1K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle under the number shows the period it covers.

Subscribers
28 667
Subs reach
11.74%
avg % subs see post
Views/post
3.4K
median 3.3K · 28 days
Posts/week
23.2
over period
7d trend
-3.0%
vs previous week
Reactions/post
44.7
total 4,289 reactions, 1,704 reposts, 0 comments
Post length
724 chars
median 777 · 28 days
Posts analyzed
96
28 days
Ad reach
2.1K
24h avg
Churn / month
+169
last month
Citation rate
367
citation index · 2,041 channels mentioned all time
Channel age
4 years 4 months
created 11.03.2022
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows months of growth vs. loss.

29.9K27.7K25.6K23.5K21.4K22KJul 2522.3KAug 2523.2KSep 2524.6KOct 2525.6KNov 2526.4KDec 2526.7KJan 2627.3KFeb 2627.8KMar 2628.2KApr 2628.3KMay 2628.4KJun 2628.6KJul 26
Period start
22 026
Now
28 665
Net growth
+6 639
Section 04 · Ad potential

How long a post generates reach

Avg reach of an ad post over time since publication. Helps estimate how long placement should «live».

1.4K
in 12 hours
2.1K
in 24 hours
+50% vs prev.
2.4K
in 48 hours
+14% vs prev.
2.6K
in 72 hours
+10% vs prev.
Section 05 · Competitors

Who you compete with

11 closest channels by topic & audience. Your channel is highlighted — see its rank among peers.

Channel Subscribers
MAMathematician Andrey 1M
OTANSWERS 578.2K
OTANSWERS 365.9K
OTOTVETI 452.3K
DNDanir on call | Math OGE 2026 | Umschool 340.7K
NGNastya Glasnaya | Russian Language OGE 2026 Umschool | Territory of Russian Language 297.1K
EHExcel Hacks | Accounting & Analytics 285.6K
SPSPISAL 280K
DMDark Mate | ANSWERS 254.8K
MOMoscow Education 233K
MOMGIMO. OfficialYou 28.7K
Section 06 · Mention dynamics

How often the channel is mentioned

Every month we record posts in other channels that mention yours. Over the last 6 months such mentions 615, they brought 5 042 new subs. Different from citation index above — this counts individual mention posts per period, that's cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 57 48
594
December 2025 120 91
419
November 2025 127 86
786
October 2025 151 117
953
September 2025 90 72
1 413
August 2025 70 58
877
Total mentions
615
Months of data
6
Attracted subscribers
5 042
Section 07 · Niche comparison

Where the channel stands in its league

Took top-100 channels in category "Education» (Russia) and saw how your channel compares. Gray band — range for 80% of niche channels (p10 to p90). Black vertical — median. Red dot — your channel.

Subscribers 64% below median
78.6K
27.6K 28 667 — your channel 297.2K
Avg reach / post 65% below median
9.8K
1.3K 3 365 — your channel 31.6K
Citation index better than 75% of niche
116
0 367 — your channel 657
Section 08 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit this report in a month.

01

Top post of the week — on Sunday

Audience is most active on this day at 20:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1K-3K subs
03

Test polls & interactive formats

Posts with polls/reactions usually give +5-15% to ER. One poll per week on a 'hot' topic — easy growth point.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Exchange posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — that's organic traffic.

Effect
Organic traffic source

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