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★ PromtPress Public Report · Issue № 001

Channel audit Maria Kitchens & Wardrobes

Maria Kitchens & Wardrobes
@mf_marya Channel for inspiration Factory «Maria» – custom furniture for the whole home • 26 years on the market • over 695,000 happy clients • 127 cities Free design project:…
08.07.2026
Subscribers
22 394
-318 per month
ERR (% see posts)
7.0%
per day 3.1%
Reach/post
1.6K
ad reach 699/24h
or just forward the link to this page
Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
22 394
Subscriber reach
7.36%
avg % subs see post
Views/post
1.6K
median 1.6K · 27 days
Posts/week
11.0
for the period
7d trend
-5.7%
vs previous week
Reactions/post
28.9
total 1,273 reactions, 447 reposts, 33 comments
Post length
819 chars
median 999 · 27 days
Posts analyzed
44
27 days
Ad Reach
699
24h avg
Churn / month
-318
last month
Citation rate
430
citation index · 373 channels mentioned it ever
Channel age
4 years 4 months
created 05.03.2022
Section 02 · Content analysis

What works best

Top posts by engagement & underperformers — to see what to repeat and what to drop.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. See which months the channel gained or lost subs.

31K28.7K26.3K23.9K21.6K23.3KJul 2527KAug 2527.8KSep 2528.7KOct 2529.4KNov 2529.3KDec 2527.4KJan 2624.6KFeb 2624.3KMar 2623.7KApr 2623.4KMay 2623.4KJun 2622.3KJul 26
Start date
23 317
Now
22 394
Net growth
-923
Section 04 · Mentions

Who mentions the channel and how

Citation index 430 — channel popularity rating based on mentions. Considers not only their count but also the weight of mentioning channels: a post from a 100k subs channel "weighs" more than from a 1k subs channel. Over all time, the channel was mentioned 373 different channels. Below — from which countries, in what format, from which channels, and in what topic.

Countries mentioning
Russia 96.6%
Kazakhstan 1.0%
Ukraine 0.1%
Belarus 0.0%
Uzbekistan 0.0%
Mention format
Mentioned in a separate post 85.0%
In a bundle with 2-5 channels 13.3%
In a bundle with 6-10 channels 1.2%
In a bundle with 11+ channels 0.5%
In suspicious channels (bot-boosted) 4.2%
What size channels mention
Micro-channels (up to 1K) 12.3%
1K to 10K subs 14.8%
10K to 30K subs 10.0%
30K to 100K subs 32.7%
over 100K subs 30.3%
Mentioned topics
Interior & construction 40.5%
News & Media 15.9%
Other 6.8%
Blogs 5.3%
Food & cooking 5.1%
Section 05 · Ad Potential

How long a post generates reach

Avg ad post reach over time since publication. Helps estimate how long a placement stays effective.

594
in 12 hours
699
in 24 hours
+18% vs prev
837
in 48 hours
+20% vs prev
1.1K
in 72 hours
+34% vs prev
Section 06 · Competitors

Who you compete with

11 nearest channels by topic and audience. Your channel is highlighted — see its position among niche peers.

Channel Subscribers
DOMEO. DESIGN | RENOVATION | REAL ESTATE 530.5K
PLLayout Planner 453.6K
AIInterior & decor 450K
MCMy Apartment 427.9K
MSWise Builder 410.2K
LCFavorite Apartment 408.6K
GFGC FSK 378.1K
PRProRealEstate 377.5K
USSmart Builder 353.9K
PIPIK 337.3K
CIMaria Kitchens & WardrobesYou 22.4K
Section 07 · Mention Trends

How often the channel is mentioned

Every month we track posts in other channels that mention your channel. Over the last 6 months such mentions were 110, they brought 7 226 new subs. This is a different metric from the citation index above — here it's individual mention posts for the period, while that's a cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 19 14
1 503
December 2025 12 12
45
November 2025 16 14
707
October 2025 20 17
1 511
September 2025 7 5
1 819
August 2025 36 25
1 641
Total mentions
110
Months of data
6
Attracted subscribers
7 226
Section 08 · Niche Comparison

Where the channel stands in its league

Took top-100 channels in category «Interior & construction» (Russia) and compared your channel. Gray band = range for 80% of niche channels (p10 to p90). Black vertical = median. Red dot = your channel.

Subscribers worse than median by 79%
109.2K
30.4K 22 394 — your channel 435.2K
Avg reach / post worse than median by 74%
6.2K
1.4K 1 649 — your channel 26.1K
Citation index worse than median by 17%
518
0 430 — your channel 2.5K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and revisit next month.

01

Top post of the week — on Wednesday

Audience is most active on this day at 15:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One weekly poll on a hot topic is an easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts with channels in the same segment once a quarter. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — it's a source of organic traffic.

Effect
Organic traffic source

Want this done by PromtPress?

This audit — what we can do in a few minutes based on public data. Want to go further — run ads through us and hit your growth plan in a month.

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