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★ PromtPress Public Report · Issue # 001

Channel audit Mash na Moyke

Mash na Moyke
@mashmoyka Little brother of that Mash — from St. Petersburg and Leningrad region. Info, video, photos, questions here — @mashmoyka_bot Ad rates and terms: https://clck.ru/3RHe9w Best city chat:…
20.07.2026
Subscribers
334 389
-1369 per month
ERR (% see posts)
28.0%
per day 15.6%
Reach/post
84.8K
ad reach 52.4K/24h
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Section 01 · Channel snapshot

Key channel metrics

Each card is a separate channel health indicator. The subtitle below the number shows the period it covers.

Subscribers
334 389
Subs reach
25.35%
avg % subs see post
Views/post
84.8K
median 70.2K · 29 days
Posts/day
7.7
~54 per week
7d trend
-3.3%
vs previous week
Reactions/post
488.6
total 110 433 reactions, 93 939 reposts, 5 181 comments
Post length
578 chars
median 552 · 29 days
Posts analyzed
226
29 days
Ad reach
52.4K
24h avg
Churn / month
-1369
last month
Citation rate
2 225
citation index · 7 319 channels mentioned ever
Channel age
7 years 4 months
created 04.03.2019
Section 02 · Content analysis

What works best

Top posts by engagement & laggards — to see what to repeat and what to drop from rotation.

Section 03 · Subscriber dynamics

How the channel grew over the year

Subscriber growth chart for the year. Key months show exact subscriber count. Shows which months the channel gained or lost subs.

369.9K360.3K350.6K341K331.4K335KJul 25339.9K350.6KSep 25358.5KOct 25361.4KNov 25362.6KDec 25361.9KJan 26360.1KFeb 26359.7KMar 26352KApr 26339.2KMay 26336.4KJun 26334.8KJul 26
Period start
334 960
Now
334 392
Net growth
-568
Section 04 · Citations

Who mentions the channel and how

Citation index 2 225 — channel popularity rating based on mentions. Considers not just count but weight of mentioning channels: a post from a 100K sub channel weighs more than from a 1K sub channel. Ever mentioned by 7 319 different channels. Below — from which countries, format, channels, and topics.

Countries mentioning
Russia 95.9%
Ukraine 0.5%
Belarus 0.2%
Uzbekistan 0.1%
Kazakhstan 0.0%
Format mentioned in
Mentioned in a separate post 70.9%
In a bundle with 2-5 channels 19.7%
In a bundle with 6-10 channels 1.5%
In a bundle with 11+ channels 7.9%
In suspicious channels (bot-boosted) 3.3%
Size of channels mentioning
Micro-channels (up to 1K) 52.0%
1K–10K subs 26.0%
10K–30K subs 11.5%
30K–100K subs 5.5%
over 100K subs 4.9%
Topics mentioned in
News & Media 60.8%
Politics 8.1%
Blogs 7.1%
Telegram 6.4%
Humor & entertainment 2.6%
Section 05 · Ad potential

How long a post generates reach

Avg reach of ad post by time since publication. Helps gauge how long a placement stays relevant.

38.9K
in 12 hours
52.4K
in 24 hours
+35% vs prev.
62.1K
in 48 hours
+19% vs prev.
67K
in 72 hours
+8% vs prev.
Section 06 · Competitors

Who you compete with

11 nearest channels by topic & audience. Your channel is highlighted — see its rank among niche peers.

Channel Subscribers
اخاخبارفوری خبرفوری جنگ امریکا فوری 6.1M
خࡆخبرفوری ࡆ اخبارفوری ࡆ جنگ فوری امریکا 4.9M
اجاخبارفوری جنگ 4.3M
خبخبرفوری 4.3M
PEDirect Live • News 4.1M
TLTopor Live 4.1M
M•Moskvach • Moscow News 3.8M
M-Moscow is interesting 3.4M
PMFirst Moscow 3.2M
MAMash 3.1M
Mash na MoykeYou 334.4K
Section 07 · Mention dynamics

How often the channel is mentioned

We track posts in other channels that mention yours monthly. Over the last 6 months such mentions were 2 833, they brought 26 947 new subs. This is a different metric from the citation index above — here it's individual mention posts per period, there it's a cumulative rating.

Period Mentions Channels Brought subscribers
Jan 2026 321 126
698
December 2025 494 170
1 031
November 2025 437 145
1 820
October 2025 544 166
3 623
Sep 2025 439 130
8 344
August 2025 598 172
11 431
Total mentions
2 833
Months of data
6
Acquired subscribers
26 947
Section 08 · Niche comparison

Where the channel ranks in its league

Took top-100 channels in category «News & Media» (Russia) and compared your channel. Gray band: range for 80% of niche channels (p10 to p90). Black vertical: median. Red dot: your channel.

Subscribers 75% below median
1.3M
499.5K 334 389 — your channel 4M
Avg reach / post 10% below median
94.6K
724 84 766 — your channel 462.2K
Citation index better than 52% of niche
1.8K
0 2 225 — your channel 11.2K
Section 09 · Strategy

What to do right now

5 priority actions sorted by expected impact. Check off and return to this report in a month.

01

Top post of the week — on Saturday

Audience is most active on this day at 22:00 MSK.

Effect
Best window for an important post
02

Systematic traffic buying

Three formats for your media: Inhouse (premium channels), Native (native integrations), Premium (target audience). PromtPress picks sources for your niche.

Effect
+1000-3000 subs
03

Test polls & interactive formats

Posts with polls/reactions usually boost ER by +5-15%. One poll per week on a hot topic — easy growth lever.

Effect
+5-15% ER
04

Cross-promo with neighboring channels

Swap posts quarterly with channels in the same niche. No need daily — 2-3 collabs give relevant growth.

Effect
Growth from relevant audience
05

Update channel description for Telegram search

Telegram search scans descriptions. Add 3-5 niche keywords — organic traffic source.

Effect
Organic traffic source

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